Exploring new flavors can be daunting, especially when it comes to regional cuisines. India, in particular, is one of the top sources of cuisine diversity, known for its colorful spices and recipes based on the unique food culture that it has evolved over time. But if you’re a franchisor looking to expand locations and trying to understand local food trends, what steps should you take in order to evaluate the Indian eateries in Portland? By taking a data-driven approach and utilizing insights from Brizo, a board and diverse set of data for deeper foodservice market understanding and analysis, franchisors can get a better and more comprehensive understanding of the Flavour of India in this city.
To begin, a thorough review of the different Indian restaurants in the Portland area is important. Brizo has a range of data fields specific to the foodservice industry, such as menu items, restaurant reviews, and images that provide insight into each restaurant. Franchisors should compare and contrast different eateries, including the types of dishes being served, their relative popularity, and pricing. By conducting an in-depth review of each restaurant across multiple categories, a greater understanding of which ones best match your goals will be attained.
Once a franchisor has established which restaurants offer the best “flavor of India”, it is important to get an understanding of Indian food trends in Portland. Brizo provides marketers with data-driven insights and analytics, such as consumer sentiment analysis and reviews, that can be used to identify how Indian cuisine is viewed by Portlanders. This information will help understanding the food trends in the city, as well as help to determine which Indian restaurants offer the most popular menu items and flavors.
Franchisors aiming to expand into new cities also need to be able to identify potential locations for their restaurants. Data from Brizo’s Streamline production innovation tool can be used to identify high-traffic areas and regions with potential untapped markets. This will ensure your restaurant is strategically placed and able to take advantage of local food trends and consumer preferences.
Finally, for a franchisor to fully appreciate and understand the “flavor of India” in Portland, it is important to keep abreast of the latest news in the foodservice industry. Brizo provides marketers with data-enrichment insights that can help them make decisions confidently. This will ensure you are able to track changes in consumer preferences, food trends, and the competitive landscape.
In summary, taking a data-driven approach and utilizing insights from Brizo can help franchisors to gain an in-depth understanding of the “flavor of India” in Portland. By comparing and contrasting different eateries, getting an understanding of food trends in the city, strategically placing restaurants and staying up-to-date with the latest news, franchisors can have a comprehensive understanding of the Indian cuisine in Portland and take advantage of local food trends to expand their operations.
