The foodservice industry is an ever-changing landscape, with new restaurants, concepts, and technologies emerging continually. For franchisors and brands trying to expand their network, understanding the ever-fluctuating landscape can feel like an intimidating process. But with data-driven research and the right market insights, you can measure the success of your competitors and capitalize on trends to build an expansion strategy that optimizes your chances of success.
In this guide, we’ll provide the tips and tools franchisors need to evaluate and understand the fastest growing food chains. From prospecting sales and marketing insights to data enrichment and finding kitchens, you’ll get the resources you need to expand your brand’s presence.
Sales Prospecting in the Foodservice Market
Equipping your sales team with data-driven market insights is the best way to maximize success in the foodservice industry. With data-insights from Brizo, you can easily identify current and emerging trends that will inform decision-making. You can also gain a better understanding of customer demand, allowing you to better target prospects and derive innovative product offerings. With a comprehensive view of the foodservice market, you’ll be in an ideal position to make informed decisions that maximize ROI and revenue.
Marketing to the Foodservice Market
Attracting, converting, and closing leads can be challenging in this highly competitive space. Having a deep understanding of customer needs and market trends is essential. With Brizo’s data and market insights, you’ll be able to better understand the foodservice market and drive the correct message to the right prospects. Utilizing in-depth menu data and product reviews, you can create campaigns and promotional materials that are better tailored to your target audience, making it easier to convert prospects.
Find Kitchens & Expand Operations
In order to expand your franchise network, you’ll need to find locations and build kitchens that are scalable and align with your brand values. With Brizo insights, you can access detailed market reports and presentations that provide valuable data like cost of labor, cost of food, store types, and location demographics. You’ll be able to find the locations that offer the highest ROI and align best with your brand strategy, while also improving production innovation and optimizing operations.
Data Enrichment
Enriching your systems with more comprehensive market insights can be incredibly beneficial and help bring confidence to your decision-making. Brizo’s data-insights can provide an accurate and detailed snapshot of the current market conditions. With comprehensive menu data and restaurant tech information, you can get a better understanding of customer demand and rapidly changing consumer habits. This data can be easily incorporated into your systems, allowing your team to make educated business decisions with confidence.
