Breakfast has long been touted as the most important meal of the day, but as the years pass, new trends emerge that redefine the traditions surrounding the popular meal. As 2023 looks to be a big year for the foodservice industry, it’s essential for franchises and foodservice professionals to familiarize themselves with current and emerging breakfast trends in order to understand and capitalize on them. With the help of Brizo, you can stay up to date with the latest industry insights and data to equip yourself with all the tools you’ll need to succeed in 2023.
When evaluating and understanding breakfast trends, it’s important to familiarize yourself with the menu data and restaurant tech coverage offered by Brizo. Data-driven insights and analytics provide valuable information for sales teams when it comes to prospecting the foodservice market. Knowing the trends gives franchises the opportunity to attract, convert, and close more leads through targeted market insights. With this data, restaurants are able to streamline production innovation and strategically expand their brand.
One valuable insight into the breakfast trends of 2023 is the move towards fresh, locally sourced ingredients in breakfast dishes. With this shift towards emphasizing local food in breakfast dishes, it stands to reason that consumers are also becoming aware of the quality of the ingredients they’re consuming. This means that franchises will have to focus on sourcing food that is of a higher quality and also organic wherever possible. This, in turn, will lead to increased restaurant costs, as organic ingredients generally come with a heftier price tag. But, as local and organic produce begins to be seen as a norm in the industry, restaurants will be able to capitalize on this trend and draw in new and more health-conscious consumers.
Another breakfast trend that will emerge in 2023 is the popularity of making and eating breakfast at home. With more people opting to stay in their homes and cook from scratch, the demand for breakfast ingredients is sure to increase. To tap into this trend, franchises should consider offering take-home breakfast kits or ready-made breakfast dishes to their customers. This will not only be a great way to capitalize on the trend, but also provide convenience to their customers and encourage repeat visits.
In addition, nutrition will be of paramount importance when it comes to breakfast trends for 2023. Consumers are increasingly paying close attention to the nutritional information of meals, which means that breakfast dishes need to be healthy yet flavorful. Franchises will have to stay ahead of this trend by focusing on dishes that provide balanced and nutritious meals that don’t skimp on taste. This means swapping out high-calorie ingredients for leaner protein options, adding more fruits and vegetables, and being mindful of the sugar levels in breakfast dishes.
In the foodservice industry, staying ahead of the trends is the key to success. With Brizo, you can equip yourself with the latest insights and data for sales, marketing, production, and expansion. By understanding the breakfast trends of 2023, you can capitalize on them to draw in new customers and retain existing ones. With the right data, you can make data-driven decisions with confidence and ensure that your franchise is on the leading edge of the foodservice market.
