The food and beverage industry in the United States is a constantly evolving space. With new restaurants popping up, it can seem overwhelming for prospective franchise owners to keep up with the current food trend. In the face of such uncertainty, data-driven insights play an indispensable role in helping franchisors navigate the market and make informed decisions.
Brizo’s comprehensive data and analytics platform, offers users easy access to in-depth menu data that provide deep insights into the foodservice market. With the help of such data-led insights, franchisors can engage in targeted research and prospecting within the foodservice market. This is especially useful for sales prospecting, marketing to the foodservice market, streamlining production innovation, and data enrichment.
Sales Prospecting
Sales prospecting depends on data-driven insights to gain a comprehensive understanding of the foodservice market. Insights from Brizo encourages franchisors to identify local markets, understand consumer buying behaviour, analyze product usage and service adoption rates. With the help of Brizo, franchisors can identify, target and approach more qualified leads and narrow down the lead list. These targeted research and prospecting can be used to identify key markets and locales before prospecting within them. This allows franchisors to save time, effort, and money.
Marketing to the Foodservice Market
The foodservice industry can be challenging to market to, as it requires outreach and engage with individuals across the entire supply chain. With Brizo, franchisors are able to gain insights about target markets, understand current consumer behavior, and gain valuable insights about product crew PID sales trends.
Furthermore, analysis of website visits, cart abandonments, search activity, pageviews, and time-on-site can also be monitored to understand customer needs, interests, and preferences for new product and service launches.
Find Kitchens & Expand Operations
Using foodservice market intelligence can help franchisors make informed decisions about where to expand. Brizo’s data-driven dashboards evaluate foodservice market performance metrics such as seasonality, sales channels, and competitor performance. In addition, marketing collateral such as menu intelligence and restaurant tech coverage can help franchisors swiftly identify and wholesale prospects.
Data Enrichment
By providing evidence-based insights about the foodservice market, Brizo helps franchisors make decisions with confidence. Insights from Brizo helps inform strategies and optimize plans for growth. The data also helps franchise owners to make more accurate inventory forecasts and merchant order volumes against benchmarked data.
Ultimately, utilizing data-driven insights from platforms such as Brizo can provide franchisors with a competitive edge in the foodservice industry. By leveraging such data-led insights, franchisors can ensure that they make informed decisions as they move forward and expand their franchise.
