Culinary innovation is key to staying ahead in the restaurant business. As a franchisor, it can be challenging to keep up with the ever-changing consumer demands and preferences, and this is especially true for the Bakery sector. With the power of data, it’s now easier than ever to identify local flavor trends, pave the way to new recipes, and expand locations with confidence.
Using data, franchisors are able to get an insider’s perspective on foodservice markets and gain insights on top menu items and restaurant technologies which can be used to strategically expand their bakery brands. This article will discuss global flavor trends in the bakery industry, and how franchisors can use this data to forecast industry trends and enhance sales strategies.
When it comes to the bakery industry, there is a clear rise in consumer demand for specialty baked goods and pastries. Consumers are becoming increasingly health-conscious and are seeking out new flavors and ingredients. According to a recent survey from NPD Group’s Bite Into Bakery report, specialty pastries are a top-ranking category for bakery sales. The report also reveals that flavored doughnuts, croissants, and bagels have seen a jump in sales. The trend of seeking out delicious, healthier treats is expected to continue into 2021.
To further enhance sales strategies, franchisors need to have a comprehensive understanding of local flavors. This requires having access to foodservice market intelligence, which allows for highly targeted research and prospecting. With the help of data, franchisors can generate unique data fields which can be used to gain better insights into local culinary preferences. This can help inform menu development and allow franchisors to create regionally-inspired recipes.
Armed with an understanding of local preferences and specific insights into the foodservice market, franchisors can optimize product launches, increase sales, and gain the competitive edge. By leveraging data-driven insights, franchisors have the insight they need to attract and convert leads, create effective marketing campaigns, and generate buzz around their bakery brands.
In addition to using data to make decisions about menu development, franchisors can use data-driven insights to streamline production innovation and expand their brand. Data enrichment can provide comprehensive market insights, allowing franchisors to make decisions with confidence. With the help of foodservice market intelligence, franchisors can identify opportunities for expansion and develop innovative strategies that reach underserved locations.
Data is an invaluable resource for franchisors looking to gain an edge over competitors and stay ahead in the Bakery sector. It allows for insights into local flavors and preference, helping inform menu development and enhance sales strategies. Additionally, data-driven insights can help franchisors identify opportunities for expansion and make decisions with confidence.
