data providers face numerous challenges when trying to capture the attention of restaurant owners and decision-makers. Acquiring key insights into their practices, attitudes and needs requires reliable data backed up by proper research. With the rise in digital transformation in the restaurant industry, this applies to capturing information about existing and potential customers as well as staying competitive in a crowded marketplace. Brizo, a modern restaurant technology platform, identifies user research solutions that aim to provide restaurant technology providers with the insights they need for improved decision-making.
Sales Prospecting in the Foodservice Market
Sales prospecting in the foodservice market is one of the key focuses of Brizo’s user research solutions. Data-driven insights and analytics allows restaurant technology providers to hone in on their target customers. From identifying existing customers’ needs and wants, to tracking competitor activities and marketing campaigns, it’s essential that providers can quickly acquire the insights they need to make the right move. Brizo offers several approaches to sales prospecting, ranging from database mining and customer profiling, to segmentation models and AI-driven analytics.
Marketing to the Foodservice Market
Reaching out to the right customers is only halfway there. A successful marketing campaign needs to be able to convert leads into sales and close more deals. That’s why Brizo’s user research solutions are tailored to help restaurant technology providers create effective marketing campaigns. With insights into market trends, competitor activities, customer needs, and restaurant technologies, platforms and tools, restaurant technology providers can better target leads who are more likely to convert.
Finding Kitchens & Expanding Operations
Finding the right kitchens and expanding operations into new markets requires a comprehensive understanding of local competition and customer needs. With Brizo, restaurant technology providers can access high quality data on the entire restaurant landscape, from the number of restaurants in a specific area to their menu offerings and services. This allows restaurant technology providers to narrow their search for the right kitchen space or target new customers in a given market. With data-driven insights and analytics, providers can make their expansion efforts as cost-effective and efficient as possible.
Data Enrichment
Enriching existing data sets with more comprehensive market insights can provide restaurant technology providers with the confidence to make better decisions. Brizo’s user research solutions offer data-driven insights into customer behaviors, social media analysis, market trends and much more. This type of market intelligence allows providers to make more informed decisions about their product and services.
Closing considerations
User research solutions offer restaurant technology providers with the insights they need to stay competitive in the restaurant industry. From sales prospecting to marketing to kitchen scouting and data enrichment, Brizo’s user research solutions provide restaurant providers with the distinctive data fields and market intelligence they need. With Brizo’s data science, AI and big data analytics, providers can stay ahead of the competition and make sure that their restaurant technology solutions are optimized and effective.
