If you’re a restaurant supplier selling your products to merchants and restaurateurs, chances are you’ve seen firsthand the rapid changes and challenges brought about by the age of digital transformation. With more customers than ever flocking to online delivery services, and restaurants increasingly turning to high tech solutions for maintaining their operations, it’s not enough anymore to simply know the basics of selling to foodservice establishments. To survive and thrive in the ever-competitive foodservice market, buyers and sellers need to stay abreast of the latest innovations in restaurant analytics and technology.
Fortunately, providers like Brizo have stepped up to the plate with advanced foodservice market analytics software that enable restaurant owners to make smarter, data-driven decisions. With a suite of features ranging from sales prospecting to menu analysis, Brizo’s software empowers foodservice businesses to better understand the market, stay ahead of their competition, and grow their operations.
In this article, we’ll discuss in depth how you can get started with restaurant digital analytics software and gain more insight into the foodservice market. We’ll explore how Brizo’s data-driven insights can support your sales and marketing efforts, help you find new opportunities and expand your operations, and enrich your systems with the most comprehensive market information.
Sales Prospecting in the Foodservice Market
At its core, restaurant digital analytics software functions as a sales intelligence and prospecting tool. It collects valuable data from a range of public sources, including restaurant menus and restaurant tech coverage, to provide powerful insights into the foodservice industry. Companies can use this data to uncover new leads, map out the competitive landscape, and develop more effective marketing and sales strategies.
Using data from Brizo’s foodservice market insights platform, restaurant owners can gather in-depth customer insights, analyze trends in the food and drink sector, and gain a better understanding of their unique market. By leveraging these insights, businesses can uncover their ideal customers and determine which prospects represent the best opportunities for growth.
For example, Brizo’s software can track and analyze menu usage from specific chains or restaurant types. This allows owners to understand their target market more accurately and adjust their sales strategy accordingly. Moreover, with features such as restaurant tech coverage, companies can gain a better understanding of the current technology landscape and how it is being used in the foodservice industry. With these insights, they can stay ahead of their competition and reach their ideal customers more quickly.
Marketing to the Foodservice Market
In addition to sales prospecting, restaurant digital analytics software can be incredibly useful for marketing to the foodservice market. With features such as customer segmentation and targeting, companies can create personalized campaigns that are more likely to reach their target customers. By leveraging insights into menu usage, restaurant tech coverage, and other key metrics, companies can better identify who their ideal customers are and what kind of messaging will resonate with them.
Furthermore, data-led insights enable restaurant owners to understand how their competitors are reaching their customers. Businesses can analyze what channels are being used, what digital marketing strategies are working, and what new tactics their competitors may be adopting to gain more traction in their respective markets. This allows restaurants to adjust their own approach and capture more leads in the process.
Find Kitchens & Expand Operations
With a comprehensive view of the foodservice market, businesses can more easily identify areas where they can expand their brand. By leveraging insights from restaurant digital analytics software, companies can gain a better understanding of the supply and demand in specific regions and markets. With this information in hand, they can make better decisions about which areas are most suitable for investing in new kitchens or expanding their operations.
As an example, restaurant owners can use Brizo’s data to identify specific cities that have high demand for a certain cuisine. They can use mapping software to narrow the search down by region and pinpoint potential locations that would be the best fit for their business. This allows owners to identify areas where their brand would have a larger competitive advantage and make more prudent decisions about their long-term strategy.
Data Enrichment
As digital analytics and AI continue to make their way into the restaurant industry, restaurant owners will benefit from having access to more comprehensive insights. But in order to use these insights for decision making and execute strategies, restaurants need data that is both reliable and complete. That’s where data enrichment comes into play.
Data enrichment allows restaurant owners to add additional information to their existing databases. For example, restaurants may add menu items, pricing, and other critical information to their databases in order to get a more accurate view of their operations. By leveraging the data available on Brizo’s foodservice market insights platform, restaurants can access a variety of data points such as sales trends, customer segmentation, and weekly food and drink metrics.
With integrated AI, restaurants can also create predictive models to understand which customers are most likely to become repeat customers. That way, owners can target and optimize their campaigns and promotions to more effectively reach these customers. This allows them to make the most of their data and reduce their marketing and sales expenses while generating greater ROI.
