Product analytics tools are a fast-developing sector within the restaurant industry, allowing vendors to get a better understanding of the market in terms of trends, competitors, and prospects. Having that actionable data in hand means more informed decisions that can have a direct effect on sales and overall customer satisfaction.
For restaurants looking to get started with product analytics tools, Brizo provides a comprehensive suite of metrics and insights that unlock a better understanding of the foodservice marketplace and equip businesses with tools for more effective sales prospecting, marketing, production streamlining, and data enrichment. Let’s dig into a few key things to keep in mind.
Sales Prospecting in the Foodservice Market
At the core of successful sales prospecting in the foodservice market is having access to comprehensive, actionable data. Without access to accurate customer insights — such as preferences, spending habits, and product preferences — sales teams may not make the most effective ventilation or customizations when targeting prospects.
Brizo provides sales teams with the ability to easily filter customer data in order to complete market segmentation. Using complex algorithms that dig into up-to-date customer data, you’ll be able to target the types of customers that are most likely to respond dynamics to your sales strategy. With sales prospects that have been handpicked through data-based insights, you’ll be able to close more deals while improving customer relationships.
Marketing to the Foodservice Market
Marketing goals change depending on your restaurant’s vision and needs. From email campaigns and social media engagement to direct mail and web design, there are multiple strategies available to make sure that your restaurant stands out from the competition.
By harnessing the power of modern data science and analytics tools, you’ll have the insights necessary to make informed decisions that will not only bring in more customers, but will also build stronger relationships with existing ones. With Brizo’s advanced market insights and competitive intelligence tools, you’ll have all the info you need to properly assess the marketplace in order to develop marketing-focused strategies targeted to a specific type of customers.
Find Kitchens & Expand Operations
Product analytics tools have become a veritable tool to help restaurant owners properly assess the marketplace to make the most out of their production operations. By having access to detailed market insights and foodservice industry terminologies, you’ll be able to better identify growth opportunities as well as industry stagnation points.
For example, Brizo allows you to identify high-growth areas to ensure your restaurant is able to pivot and take advantage of potential production opportunities while staying away from saturated locales. Furthermore, our advanced algorithms can help you identify potential customer segments to target, allowing you to tailor your services and products to their specific needs.
Data Enrichment
Data enrichment is a must-have when it comes to correctly navigating and driving the restaurant technology market. By having access to a more comprehensive set of insights that take into account multiple industry-related points-of-view, you’ll be more equipped to make the best decisions for short-term and long-term growth.
With Brizo, you’ll be able to analyze product-related trends from all levels of the marketplace, pinpointing customer and supply chain discrepancies as well as which ones may influence the profitability potential of your restaurant. With these insights at hand, you’ll be able to respond in a more agile manner and make data-driven decisions that will drive your business forward.
