The foodservice market has seen drastic shifting towards consumer trends in recent years as people increasingly gravitate towards health and sustainability with the hazy future of the global economy setting uncertainties for individual markets. With foodservice being a major contributor to the global industry, understanding and keeping up with consumer trends has become more important than ever. As the head of sales for a food product, the goal to reach and convert potential buyers becomes the highest priority within the organization.
At the same time, the foodservice market has become increasingly complex, requiring an in-depth understanding of consumer trends if a new product is to penetrate successfully. However, understanding how to get started on consumer trends in food is paramount to any organization’s success in the foodservice industry. Not only must the product meet the needs of particular customers and markets, but more importantly, it must be positioned correctly with respect to the changing environment. By unlocking the power of the right analytics and insights, food product sales can quickly move in the right direction.
To begin, using data to gain content in-depth understanding about the foodservice market is essential. At Brizo, we have a comprehensive set of data that enables more targeted and strategic research for deeper insights into the market. Our data fields allow for a closer analysis of menu options and restaurant technologies, which can then be referenced to map out sales for a new product and determine the potential for penetration. With accurate and actionable insights, sales teams can make strategic decisions around sales prospecting for more successful results in the foodservice market.
In addition, marketing for a new product must also be based on the customer’s needs and wants in order to be successful. Through data-driven insights and market intelligence, it becomes easier to determine what options and features the customer is looking for in order to attract more leads. By gaining an understanding of consumer trends coupled with the product’s unique proposition, opportunities can be quickly detected and capitalized on. This can also help an organization to identify new customers and expand their operations.
Producing for the foodservice market can be a time-consuming endeavor, especially when there are multiple variables impacting customer preferences. With the help of enriched market intelligence, businesses can make quicker decisions about production innovation and ways to strategically expand their brand. By staying ahead of the competition and using technologies and insights to gain a better understanding of the customer, organizations can remain competitive in the industry while meeting customer demands.
Overall, understanding consumer trends in food requires an in-depth analysis of the market and technology solutions to drive sales and marketing for the foodservice industry. Through the use of technology and data-driven insights, organizations can create better and more strategic sales strategies. With accurate market intelligence, sales prospects can be identified and targeted for higher conversion rates. Furthermore, data-led marketing solutions can be developed in order to attract and convert more leads and close even more sales.
