The foodservice market is vast and complex, with endless possibilities for brands to grow and expand. But navigating it can be tricky, as it often requires specific, industry-specific insights and analytics that are difficult to obtain. Luckily, modern analytics tools are now available that allow brands to quickly and easily access insights and data that can provide them with a better understanding of the restaurant industry, enabling them to make more informed decisions.
Brizo is a specialised data, insights, and analytics provider for the restaurant industry. Their platform provides a comprehensive set of data to enable brands to gain an in-depth understanding of the foodservice market and provide more targeted research and prospecting solutions. Through their insights, brands can gain access to menu data, restaurant technology coverage, and data enrichment solutions, making it easier to gain the insights needed to make the right decisions.
In this article, we’ll provide an overview of best practices and tips when it comes to getting started with restaurant analytics, giving a thorough and detailed look into how you can use the data and tools available to get the insights you need to make informed decisions.
AnalyticaL Insights and Prospecting
Brizo’s insights platform provides a comprehensive collection of data and analytics solutions specifically tailored for the restaurant industry. These insights can be used to gain key actionable data, such as customer preferences and buying habits, as well as data on restaurant technology and other helpful market information.
This data is incredibly valuable for brands looking to better understand and tap into the restaurant industry. By leveraging these insights, brands can make better decisions around sales and marketing, strategically expanding their operations, and improving their production innovation.
For instance, data insights can be used to enrich a company’s existing customer databases, providing more detailed information on consumer preferences, behaviours, and customer engagement. This can then be used to better inform and develop sales and marketing activities to help brands reach and convert more customers.
Kitchen Innovations and Growth
In addition to helping brands understand and target customers, Brizo’s analytics and insights can also be used to help brands gain a deeper understanding of the foodservice market, allowing for better production innovation and more strategic expansion. For instance, the insights can provide data on menu trends, restaurant tech, supply chains, and more, all of which can be used to inform the production process and better equip kitchens with the right data and insights.
Brands can also use these data and insights to identify potential new entry points into the market. For instance, with an in-depth understanding of consumer trends, brands can identify gaps in the market for specific products or services that could help meet customer needs.
In short, leveraging Brizo’s data and insights enables brands to make more informed decisions, quickly identify opportunities to grow, and continually innovate in an ever-evolving industry.
Final notions
In the modern restaurant industry, data and insights are key to driving growth and success. Brizo’s analytics and insights provide an invaluable source of data and insights, helping brands understand the restaurant industry and find potential new opportunities for growth.
By leveraging Brizo’s data and insights, brands can stay ahead of the curve, making more informed decisions and creating a competitive advantage.
