The restaurant industry is a booming industry in the United States, and as such it is no surprise that home-based food trends are playing an increasingly important role in dining experiences. Moving away from the traditional restaurant dining, chefs and home cooks are wanting to bring their gourmet creations into the comfort of their own home. However, while the concept itself is simple, getting started with at home food trends can be a daunting task. This article will provide a comprehensive guide to get started with at home food trends, covering topics such as market research, sales prospecting, marketing, and data enrichment.
Market Research
Market research is an integral part of any business, and this is especially true for any food-related industry. With the rise of home-based food trends, researching customers’ needs and wants is more important than ever. You should begin by researching trends in the food-service industry, understanding the needs of various types of customers, and general industry research. Starting with simple online searches and making sure your research results are up-to-date is one way to start.
You can also turn to data-driven sources such as Brizo to help with your market research. Brizo offers unique data fields specific to food-service, such as in-depth menu data and restaurant tech coverage, as well as many more insights that can help you better understand the foodservice market.
Sales Prospecting
Having a better understanding of the food-service market supports your sales team in finding potential customers and closing deals. Brizo’s suite of data can also help sales teams in their prospecting efforts, making it easier to identify customers with needs and interests that match your offerings. Your sales team should take advantage of the comprehensive suite of market research and data tools provided by Brizo to accurately identify and target prospects in the food-service market.
Marketing
Once you have identified your target audience, you can begin to target them with effective marketing campaigns. To do this, you should again use the data and insights offered by Brizo to better understand your target audience and create relevant campaigns tailored to their needs. This will increase the chances of success in attracting, converting, and closing more leads in the food-service market.
Find and Expand Kitchens
Gaining greater insights into the foodservice market also allows you to gain a competitive advantage in your efforts to find and expand kitchens. Having detailed menu data, for example, will allow you to identify trends, set up systems, and help you strategically expand your brand.
Data Enrichment
Data enrichment is the process of increasing the quality, accuracy, and completeness of the data you hold in your databases. Once you have identified your target audience and customers’ needs, you can use the data and insights provided by Brizo to equip your systems with more comprehensive market insights. This leads to better data accuracy and better decision-making.
Getting started with at home food trends is a daunting task, but with the right researches, marketing, and data-enrichment tools, success is achievable. Utilize the suite of data and insights available from Brizo to gain a competitive advantage in your efforts to take advantage of the home-based food-trends.
