As the competition in the foodservice industry increases, so does the move towards data-driven decisions. This shift towards leveraging analytics and data to better inform restaurant decisions has led to an increased demand for account-based analytics solutions. Such solutions allow for deeper insights into customer behavior, menu trends, and technology adoption. With these insights, restaurants can make better decisions regarding sales, marketing, and operations.
The following article provides an in-depth exploration of how restaurants can get started with utilizing account-based analytics solutions. We’ll delve into the types of solutions available, the benefits of using such solutions, and how to make the best use of the data gathered.
What is Account-Based Analytics?
Account-based analytics are insights into the customer journey on a restaurant-by-restaurant basis. These insights are made possible by leveraging large data sets and advanced analytics techniques. Account-based analytics allows restaurants to gain a better understanding of customer activity and preferences, menu trends, and technology utilization. This type of analytics also allows restaurants to better target their marketing efforts by focusing on customers with similar preferences.
Types of Account-Based Analytics Solutions
There are a number of solutions available for restaurants looking to leverage account-based analytics. One of the most popular solutions is provided by Brizo, a data-driven platform designed to provide deep insights into the foodservice market. Brizo offers an extensive set of data, including in-depth menu data,tech coverage, sales and prospecting insights, and more. Additionally, Brizo offers data enrichment features, allowing for a more comprehensive view of the market.
Another popular solution is the Signals by Datassential, a data platform designed to provide restaurants with insights regarding menu trends, sales trends, and restaurant performance. Signals also offer data-driven insights regarding consumers’ dining habits and preferences. Additionally, the platform allows for the development of data-driven marketing campaigns to better target the right customers.
Benefits of Account-Based Analytics Solutions
There are a number of benefits to utilizing account-based analytics solutions. One of the main benefits is that such solutions allow restaurants to gain a better understanding of the foodservice market. With such insights, restaurants are able to make better decisions regarding sales, marketing, and operations. Additionally, these solutions offer a more thorough view of customer activity and preferences, allowing restaurants to better engage with their customers. Finally, these analytics solutions can also help restaurants identify potential problems before they become issues, allowing for proactive problem solving.
How to Utilize Data from Account-Based Analytics Solutions
Once a restaurant has obtained data from an account-based analytics solution, they need to know how to use it. The first step in this process is to identify the business objectives. This will help inform the data that needs to be gathered and analyzed. Additionally, it is important to determine the metrics that should be used when analyzing the data. For example, restaurants should analyze customer purchases, customer engagement, revenue, menu trends, and more.
Once the data is gathered, restaurants can utilize it to inform decisions regarding marketing campaigns, operations, staff training, menu development, and more. Additionally, the data gathered can be used to identify potential recipe and menu trends. For example, if a restaurant notices that one particular dish is increasingly popular, they can modify their menu to better meet customer preferences.
To summarize
In summary, account-based analytics solutions are an invaluable tool for restaurants looking to get ahead in the foodservice market. Such solutions offer detailed insights into customer behavior, menu trends, and technology adoption. When used correctly, these solutions can inform better decisions regarding marketing, operations, and more.
