When planning to enter the food service market, it is important to become educated on the industry and develop research-based strategies that will help you reach the right customers. Account based analytics tools help businesses gain data-driven insights to gain a deeper understanding of the food service industry. Brizo, a board and diverse set of data for deeper foodservice market understanding and analysis, provides unique data fields specific to the food service industry.
Analytics tools can provide a variety of insights into the foodservice market, including menu data, restaurant tech coverage, sales prospecting, as well as data enrichment. It can further be used to help finding kitchens, streamline production innovation, and expand operations. Each of these is important for achieving success in the foodservice market.
Using Analytical Insights
Analytics tools can help uncover potentially significant information and market insights which can help inform decisions. Data-driven insights can make a big difference in strategies relating to sales, marketing, public relations, and more. For example, gathering data about the types of food customers prefer, the prices they’re willing to pay, and the numbers of customers who visited your restaurant on certain days can help to inform pricing strategies and offers or discounts.
The data can also help you learn more about customer buying patterns or particular customer segments. Through detailed analytics, you can identify which items are popular and which are less popular. This information can help you improve production, as well as focus on the items that customers appreciate most.
Additionally, analytics can reveal operating costs, which can help you determine a favorable profit margin. By track these trends over time, you can identify unexpected cost increases and take action to prevent them from occurring in the future.
Sales Prospecting with Foodservice Market Intelligence
Data-driven insights can help sales teams better target the foodservice market. Through analytics, teams can identify the types of restaurants that are likely to be successful and work to convert more leads into customers. Researching customer’s buying habits can help you nurture relationships and can help you create tailored messages for each customer type.
Furthermore, insights into customer preferences, competitors challenge, and market trends can help your sales team create more insightful presentations, compare products, and measure campaign progress.
Marketing to the Foodservice Market
When it comes to marketing, analytics tools can help you find more effective ways to reach the right customers. It can reveal databases of potential customers and uncover consumer interest, location, budget, and preferences.
Additionally, foodservice analytics tools can help your business track marketing and advertising campaigns in real-time to measure their success. This can help your business save both time and money as it allows you to quickly identify what is working and what needs to be changed.
Find Kitchens & Expand Operations
Analytics tools can provide data that can help you find kitchens to expand operations. Data-driven insights into global trends, consumer needs, and market performance can provide you with the information you need to strategically expand your brand. Additionally, it can provide highly-tailored market information, allowing you to hone in on potential opportunities in the foodservice sector.
Data Enrichment
Insights from analytics can help you accurately assess customer behavior and preferences, providing information that can be used to optimize systems. By enriching your systems with comprehensive market information, you can make decisions with confidence and take steps to ensure your system’s accuracy and completeness.
Whether you are starting a new restaurant business or already have an established business, account based analytics tools can help your business gain data-driven insights that can provide rich and helpful information. This data-driven intelligence can help inform marketing and sales decisions, in addition to providing data-enrichment and information to help find opportunities and expand operations.
