For food & beverage distributors, understanding the restaurant industry is vital for marketing and sales success. Present day data analytics solutions improve business operations, but more frequently they are utilized as sales and marketing tools to identify areas for growth. Brizo is one such account based analytics app that provides detailed insights into the restaurant market, enabling food & beverage distributors to better identify prospects and expand their operations.
While effective marketing and sales strategies depend on a deep understanding of the restaurant industry, the task of finding pertinent data rapidly and efficiently can be a difficult and time-consuming one. Accessing the right sources of market intelligence and analytical data can be especially challenging, given that the restaurant industry is highly fragmented and complex. It is not uncommon for food & beverage distributors to waste time and resources on data sources that are outdated or incomplete.
Understanding data sources, especially the new ones that are specific to the restaurant industry, is essential for any food & beverage distributor, allowing them to quickly analyze customer characteristics, industry trends, and menu insights. Brizo is such an analytics platform that provides a comprehensive and diverse set of data for foodservice market intelligence and analysis. It offers food & beverage distributors valuable insights that are specific to the restaurant market, such as in-depth menu research, technology coverage, sales prospecting reports, and enriched data.
Brizo also helps food & beverage distributors streamline their production processes, better target their marketing campaigns, and lead them to expand their operations strategically. Having access to up-to-date restaurant markets data allows food & beverage distributors to create more comprehensive consumer profiles and identify trends more quickly and accurately. Bizingo’s data enrichment feature further increases the value of the restaurant data by enriching existing data with new insights.
Using account based analytics for restaurant market data is key to effectively reaching prospective customers, marketing to the restaurant industry, finding kitchens and expanding operations, and enhancing systems with more comprehensive insights. As with any data-driven decision-making process, it is important to make sure that any data gathered is accurate and up-to-date. The right account based analytics for the restaurant industry should include an up-to-date list of restaurants and their associated menus and consumer demographics. With the right analytics tool, food & beverage distributors can quickly take advantage of the bustling restaurant market.
Overall, account based analytics for the restaurant industry offer food & beverage distributors the most up-to-date market intelligence and in-depth research data to better identify prospects and expand operations. Exploring the right data sources can provide valuable menu insights, tech coverage, sales prospecting, and data enrichment for food & beverage distributors. Utilizing the many features available through well-designed analytics platforms, such as Brizo, helps businesses get to the heart of the restaurant market and improve overall sales and marketing performance.
