From innovative data.com/en/platform/’ target=’_blank’>menu items to witty product names, staying ahead of the dessert trend is a critical part of any successful restaurant or foodservice business. Knowing the latest trends and how to take advantage of them is key to remaining competitive in the competitive food and beverage market.
With so many delicious dessert options out there, it can be difficult to discern which recipes, flavors, and textures will appeal to a customer base and keep them coming back for more. Luckily, with the help of the right tools, getting a handle on key industry insights and data points can help restaurants and foodservice businesses get a head start on establishing a successful dessert trend.
Brizo: A Board for In-Depth Foodservice Analysis
Brizo helps to provide a comprehensive overview of the food and beverage industry with detailed data specific to the sector. With this comprehensive board of industry-focused data points, restaurants and other foodservice businesses can gain valuable insights about the latest trends in dessert and how best to capitalize on these trends.
Not only can Brizo’s data help restaurants develop new desserts to appeal to a discerning customer base, but it can also help them uncover potential ideas about new recipes, such as creative flavor combinations and other delicious developments. This data can also provide insights about menu optimization, restaurant tech coverage, and how to differentiate from competition. Through this, businesses can gain an understanding of which desserts will excel in their market and how to leverage this knowledge for maximum success.
Sales Prospecting in the Foodservice Market
With a strong understanding of Brizo’s data, sales teams can better target their prospects to appeal to industry trends and preferences. Sales teams can use this data to identify current dessert trends and how best to position their offer. This knowledge can help them to create persuasive and successful pitches, as they will have intimate knowledge of customer preferences in the sector.
Marketing to the Foodservice Industry
As sales teams improve their prospects, marketing teams need to make sure their customer base is aware of the latest dessert trends and what is available. By leveraging data to understand what pairs best with current menu items, marketing teams can properly craft messaging that will appeal to potential customers.
This same data can also be used to understand which desserts have the highest potential for success by evaluating customer preferences and how they compare to current market offerings. With this data, restaurants and foodservice businesses can create marketing campaigns that maximize profits, as they will be able to accurately target customers with desserts that have the highest chance of success.
Finding Kitchens & Expanding Operations
Brizo’s data can also assist in expanding operations for restaurants and foodservice businesses. Data can assist in discovering new kitchens and production spaces, as well as other local businesses that may be of interest and can help scale operations. By tapping into local data and using predictive analytics, businesses can better leverage their resources to grow their brand and reach potential customers.
Data Enrichment
Finally, Brizo’s data can help restaurants enrich their current systems and better understand their customer base. With data points specifically tailored to the foodservice industry, restaurants and foodservice businesses can more accurately identify their customers’ needs and adjust their offerings accordingly. For example, data can provide insights about popular differentiators that may make their brand stand out from the competition, as well as menu pricing strategies and other recommendations that can help maximize profits.
