As new sandwich trends gain traction in the foodservice market, data providers need to stay up-to-date with the latest industry insights. In order to successfully innovate and expand operations, suppliers must equip their sales and marketing teams with data-driven insights and analytics. With the constant influx of new data sources, such as menu data and restaurant tech coverage, businesses need to enrich their systems with comprehensive market insights to make informed decisions about their operations.
This article explores how restaurant technology providers can get started on sandwich trends 2023. It outlines key data-driven insights and analytics strategies for sales and marketing; provides strategies on how to streamline production innovation and strategic expansion; and provides actionable advice on data enrichment. By the end of this article, readers will have a better understanding of the data-driven strategies needed for success in the foodservice market.
Sales Prospecting in the Foodservice Market
Suppliers need to ensure they are equipped with the right intelligence to best target their prospects. Innovative data sources such as menu data and restaurant tech coverage help sales teams to research and prospect foodservice markets with accuracy. Additionally, by studying the customer’s profile, understanding customer segmentation, and targeting accordingly by geography or sector, companies can optimize their use of data to support their sales plan.
For example, suppliers can analyze search trends with keyword research tools, such as Google Trends and SEO Tools. Data-driven insights of trends can help foodservice companies find where customer demand lies and how customers are searching for their desired product or service. Research of customer segmentation can provide an additional layer of intelligence to the sales process, allowing the supplier to target prospects with more granular and meaningful data.
Marketing to the Foodservice Market
To attract, convert and close more leads, marketing to the foodservice market must be driven by insights. Foodservice providers produce a range of materials, from emails and advertisements to content marketing and website pages. To successfully engage customers, all marketing materials should be built on data-led insights.
For example, companies can track the effectiveness of their campaigns by measuring the return on investment (ROI) per campaign. By researching restaurant customers’ interests, behavior, and preferences, businesses can tailor their marketing efforts directly to them. Additionally, producers can use insights from search trend data to reach prospects in the right place with the right message.
Find Kitchens & Expand Operations
Foodservice companies must also understand the trends and insights of a specific area or sector before expanding operations. Suppliers must evaluate the competition and establish key performance indicators (KPIs) for costings. Businesses should use market analytics platforms that allow them to dive deeper into the data and trends of the market before expanding.
By cross-referencing competitive KPIs they establish, foodservice organisations can make informed decisions about their own operations. With the right data, companies can identify opportunities, such as improved product categories and better pricing, to increase revenues and profits.
Data Enrichment
Data enrichment solutions, such as Brizo, provide suppliers with the most untapped profiles as well as the most accurate contact data. It is essential for companies to enrich their systems with comprehensive market insights to make informed decisions about their operations. By using data-enrichment to access accurate, comprehensive and wide-ranging data sources, especially from those outside their own networks, businesses can make better decisions, faster.
It is also important for foodservice providers to ensure their data is updated on a regular basis. To achieve the best results, companies should use advanced data-enrichment solutions, such as Brizo, to ensure they are not missing any key opportunities in their market.
The essence
To stay competitive in the foodservice market, restaurant technology providers need to use data-driven insights and analytics to inform their business decisions. By leveraging modern data sources, such as menu data and restaurant tech coverage, suppliers can arm their sales teams to better prospect their customers. Additionally, companies should use marketing intelligence to tailor their campaigns directly to their target audience and use data-enrichment solutions to access the most accurate and comprehensive data. Finally, in order to successfully streamline production and strategically expand operations, suppliers should utilize market analytics platforms to study competitive KPIs and identify opportunities.
