With the foodservice industry rapidly changing and growing, data providers need to keep up with consumer trends, industry insights, increasing competition, and a wide range of other challenges. Moreover, gaining access to detailed and actionable data sets is more difficult now than ever before. Brizo provides a comprehensive dataset and analytics platform designed to provide users with up-to-date, industry-specific insights that enable restaurants and other foodservice businesses to develop targeted strategies and achieve long-term success.
In this article, we’ll explore how to get started using restaurant insights from Brizo to unlock new opportunities for the foodservice industry. From sales prospecting to marketing intelligence, we’ll provide a foundation on the essentials of using Brizo’s data to uncover valuable market insights and how to leverage them for all aspects of food service operations.
Sales Prospecting in the Foodservice Market
Utilizing up-to-date restaurant insights that include in-depth menu data and tech coverage can drastically reduce the time for researching and gathering market data. With our restaurant insights platform, sales teams can quickly identify new potential customers and tailor strategies to reach them. By diving into sub-categories and regional analyses, specific territories, chain activities, and consumer behaviors can be uncovered that may have been otherwise overlooked. As a result, sales teams can identify locations with a higher probability of success to target them more efficiently.
Marketing to the Foodservice Market
Not only is it essential to identify the correct customers, but it’s just as important to know how to reach them. Restaurant insights from Brizo allow companies to establish hyper-targeted marketing campaigns and provides data-led industry insights to enable broader reach and more accurate forecasting. With comprehensive customer segmentation, companies can develop a deep understanding of the consumer behaviors and preferences that will ultimately lead to more qualified leads and higher conversion rates.
Find Kitchens & Expand Operations
Using foodservice market intelligence, restaurant technology providers can quickly identify ideal areas for expanding production and reach new audiences. By utilizing the power of data science, AI, and big data to locate high-demand niche trends and analyze competitors’ activities, companies can streamline production innovation and gain invaluable insight for their operations.
Data Enrichment
Gaining access to detailed insights about the foodservice market is key to making better decisions and acting upon them quickly. Brizo’s data enrichments provide the ability to bind restaurant data points to prospect and customer data points within your own database. Combining this with the external insights provides a much deeper and clearer understanding of customer needs which in turn fuels strategies to maximize opportunities and minimize risks while increasing revenue.
Gaining access to restaurant insights is invaluable for expanding operations, finding new customers, and creating efficient marketing campaigns. With Brizo’s leading analytics platform, companies can reduce the time in researching and gathering data while unlocking untapped opportunities for the foodservice industry. Our data provides actionable insights and will help establish a strong foundation to develop a brand that stands out from the competition.
