For data providers or companies considering entering the foodservice space, it can be difficult to know where to start when it comes to the data that is needed to fuel informed decision making. Understanding the market, the competitive landscape, customer data, pricing strategy, and opportunity segments is the first step in establishing a technology-enabled business. That’s where competitive intelligence comes in. A competitive intelligence service is the key to integrating qualified data into a restaurant’s business strategy to better understand the performance of the industry. Having access to competitor and market intelligence can provide invaluable insights into trends, customer needs, pricing strategies, and unmet opportunities in the food service industry.
In order to start off competitive restaurant intelligence with the right data, it is important to understand the landscape of the foodservice business. Different types of data sources such as market data providers, restaurant reviews, menu data, restaurant point-of-sale systems, and location data all need to be taken into account.
Brizo: Unique Data Fields for Food Service
Brizo is a leading data intelligence provider for the restaurant industry. Our platform provides our customers with insights on the restaurant industry, as well as unique data fields specific to the foodservice market. These include in-depth menu data, restaurant tech coverage, and customer data for key markets across different geographies. Our approach allows users to take a deep dive into the industry and develop segmented data of competitors and industry trends to gain a full understanding of the market.
Sales Prospecting and Marketing to Foodservice Market
Sales prospecting is the process of obtaining and analyzing data to find potential sales opportunities. When it comes to the foodservice industry, sales prospecting is especially important. Companies can use data to identify the best prospects, connect with them and convert them into loyal customers. It is also useful for event marketing and lead generation. With Brizo, customers have access to comprehensive market intelligence which can support their sales team by providing them with data-driven insights and analytics.
Utilizing the data from Brizo, companies can attract and convert more leads with data-led industry insights. By using up-to-date and accurate market information to inform their strategies, companies can be sure that they’re reaching the right people with the right messaging to close the deal quickly.
Kitchen Expansion & Enhancement with Data Enrichment
Data enrichment is the process of integrating additional data sources into your marketing system to get a more comprehensive view of the marketplace. By incorporating market insights from Brizo, companies can more accurately assess the value of potential prospects and optimize their operations by making more informed decisions.
With data-enriched kitchen and operations systems, companies can be more efficient in production innovation and strategically expand their brand reach. For example, a company might discover that there’s a large opportunity for serving a particular cuisine in a given region. They can use data to map out the best kitchen locations and set up the necessary operational infrastructure to serve the area.
Concluding concepts
The restaurant technology market is constantly changing and innovating, making data the key to success. To stay ahead of the competition, technology providers need to take advantage of qualified data from external sources. The ability to gather, assess, and implement competitive intelligence data is invaluable in helping a restaurant grow and become successful. Through Brizo’s suite of data intelligence solutions, companies can access the tools and analytics they need to drive growth, find opportunities, and better serve their consumers.
