The modern foodservice industry presents a unique challenge for operators. With changing consumer tastes, an influx of digital newcomers, and market saturation — how can foodservice operators stay afloat? By leveraging data-driven insights and analytics, operators are able to understand and optimize their sales strategies, marketing techniques, and target production expansions easier. Here, we’ll explore the major points along the journey of foodservice operators, from starting out to strengthening operations.
Sales Prospecting
To stay on top of the game, operators have to understand the customers and local market in their area. With the right insights, you can build an effective sales strategy around that facilitates business growth. For example, with data derived from Brizo’s detailed insights about menus and restaurants, operators can identify customer wants and tailor their services to meet those needs. Sales reps then have the tools to target audiences more precisely, resulting in a higher conversion rate and greater return on investment.
Marketing to the Foodservice Market
Operators should focus on developing two core marketing strategies to meet customer needs. First, marketing should focus on awareness. By targeting areas with higher customer potential, operators can use detailed insights to tailor promotional efforts for maximum impact. Second, marketing should focus on changing customer wants and needs. With a comprehensive understanding of the local consumer base, operators can easily adjust marketing campaigns and serve up personalized offerings.
Find Kitchens & Expand Operations
Using Brizo’s data-driven insights, operators can get a complete portrait of the local foodservice landscape and identify areas for expansion. With details such as food trends, customer preferences, and even ratings of restaurants in the area, operators can determine where their operations should plant a flag and optimize a kitchen for maximum success. Beyond that, operators can develop new production techniques, such as expansions into delivery-based production, to best suit their target customer base.
Data Enrichment
Data enrichment can provide operators with a leg-up. Through the use of detailed insights, operators can fill in the gaps of customer needs and preferences, and businesses can make decisions with confidence. For example, detailed reports on local restaurant tech coverage and customer sentiment can provide operators with key insights that help them make informed decisions on promotional campaigns and operations expansion.
Getting started on foodservice operators can be a daunting task, and the stakes are high. By leveraging insights and analytics from the get-go, operators can equip their sales and marketing teams with the information they need for success. Beyond that, understanding and optimizing production innings and expansions is key to long-term success. Lastly, data enrichment is an essential step in creating a complete understanding of customer preferences so that an operator can make decisions backed by confidence and expert knowledge.
