The COVID-19 pandemic has changed the way we view c-store store trends, and it’s critical that food & beverage distributors understand how to adapt to the new market dynamics. With the industry facing unprecedented levels of disruption, it is more important than ever to gain insights and develop a well-informed strategy that takes into account the key evolutions impacting the food service industry. Brizo provides a comprehensive suite of data and analytics to help you stay ahead of the curve and make the most of the c-store store trend opportunities.
When it comes to c-store store trends, the focus for the foodservice industry must be on innovation, agility and collaboration. A comprehensive strategy must be put into place that takes into consideration the changing landscape and the specific market requirements. This includes everything from sales prospecting and marketing to finding new kitchen spaces and consumer enrichment.
Sales Prospecting in the Foodservice Market
In order to stay competitive and capitalize on all the potential benefits the c-store store trend offers, food & beverage distributors must equip their sales teams with the data-driven insights and analytics they need. A sales team armed with the most up-to-date data will be better equipped to target the most relevant customers, understand the customer journey, and capitalize on the best opportunities available. It’s also important to have in-depth menu data and restaurant tech coverage in order to maximize the return on investment and optimize customer service.
Marketing to the Foodservice Market
Data-led insights are also critical to success when it comes to marketing to c-store store trend customers. For food & beverage distributors, having access to the most extensive data sets and insights will help them attract, convert, and close more leads. Using a combination of insights from industry surveys, competitor analysis, and consumer behavior trends, food & beverage distributors can create different campaigns that target the right people in the right way.
Find Kitchens & Expand Operations
In order to stay ahead of the competition, food & beverage distributors must leverage data to develop a market strategy that streamlines production innovation and strategically expands their brand in the c-store store trend market. With ambitious goals in mind, data insights can help them identify and select new kitchen spaces and operational opportunities that will allow them to continue to grow and evolve.
Data Enrichment
Data enrichment is a fundamental step in optimizing the performance of food & beverage distributors in the c-store store trend market. With more advanced, granular data fields at their disposal, distributors can use technological advances to their benefit. By using automated software to interact with customers, distributors can identify valuable opportunities and make decisions that are based on reliable, contextual data.
In today’s rapidly changing environment, having access to the right insights is essential to achieving success in the foodservice market during the COVID-19 pandemic. With the right data, food & beverage distributors can build a comprehensive strategy that takes into consideration all the necessary steps from sales prospecting to data enrichment. By leveraging the right data and analytical tools, food & beverage distributors can stay ahead of the curve and make the most of the c-store store trend opportunities.
