When it comes to developing and deploying effective audience intelligence systems for restaurants, understanding the food service landscape is key. restaurant technology providers need to identify key demographics, analyze trends in customer preferences, and unearth valuable insights within their industry’s data set to inform successful operational decisions.
Brizo provides a comprehensive board with advanced data sets tailored to the foodservice market to help users uncover valuable industry insights and shape their clients’ menu decisions. The platform offers tools and resources to conduct comprehensive market intelligence, sales prospecting, marketing initiatives, and data enrichment.
In this article, we discuss how you can get started on audience intelligence systems for restaurants and the power of the data at your fingertips.
Identifying the Core Demographics
The first step to developing effective audience intelligence systems for restaurants is to identify the core demographics they serve and their customer preferences. At Brizo, we offer cutting-edge data sets to help you uncover insights into customer behavior and food preferences, their visit frequencies, spending patterns, and other information to understand how to best meet their needs.
Identifying your key demographics within the foodservice landscape will not only help you form effective audience intelligence systems, but it will also widen your market penetration potential. With the right set of data at hand, you can identify potential customer segments, shift the focus on an ever-evolving customer base, and expand your target market.
Analyzing Food Trends & Preferences
Aside from basic customer information, food trends and preferences are key factors in developing audience intelligence systems for restaurants. With Brizo, users gain access to restaurant menu data that provides insights into food items ordered, the most popular main and side dishes, and customers’ common allergies. This information can be used to inform both operational and promotional decisions, such as what to include in the restaurant’s menu as well as understanding the value and attractiveness of certain menu items to customers.
Using Brizo’s platform also helps users better understand “hidden” trends that are rarely assessed in industry research. These are often discovered and collected through customer reviews and surveys and other indirect sources. Gaining access to such data will help restaurants identify customer habits and preferences they would otherwise be unable to recognize. Additionally, users will be able to interpret the biggest trends, allowing them to make more calculated decisions when designing audience intelligence systems for restaurants.
Uncovering Valuable Insights from Data
By combining the data sets from Brizo with advanced analytics capabilities, restaurant technology providers can decode the data and uncover insights that are crucial for developing effective audience intelligence systems. Instead of relying on traditional segmentation methodologies based solely on demography, Brizo’s sophisticated intelligence platform offers unique data fields and insights to further tailor the customer experience.
The platform harnesses user behavior data to measure key performance metrics that will help users drive changes and make informed decisions. This includes understanding customer visit frequencies, dwell times, peak hours, and more. Additionally, the platform uses predictive analytics to uncover correlations between customer activity and menu preferences.
Sales Prospecting & Marketing to the Foodservice Market
Once you have all the data you need, it’s time to take it to the next level and start marketing and sales prospecting within the foodservice market. By understanding the industry landscape, restaurant technology providers can develop more targeted and efficient marketing campaigns to attract and convert more leads.
Additionally, the data helps inform operational decisions, such as expanding businesses and streamlining production innovation. With Brizo, users gain access to a diverse set of data that will assist in expanding their reach. For example, the platform provides information on restaurant locations, opening/closing times, online orders, capacities, types of food served, price points, and customer ratings.
Data Enrichment and Making Decisions with Confidence
The last step is to integrate your data with the platform to enhance your existing market intelligence systems. With Brizo, users can enrich their systems with more comprehensive insights in order to make better decisions with confidence. The platform provides real-time updates on new restaurants, closures, concept changes, key players, and more to help users stay up to date and make informed decisions.
At Brizo, we understand the power of data and how it can help advance audiences intelligence systems for restaurants. With our comprehensive platform, restaurant technology providers gain access to a wealth of insights to help them uncover valuable industry knowledge and take their businesses to the next level.
