With the recent rise in popularity of stay-at-home diets, there has been an increasing demand for convenience in meal delivery and prepared foods. As more Americans seek the benefits of convenience, scalability and healthy, sustainable eating options, the foodservice industry has had to evolve to cater to this need. Although the trend is relatively new, food distributors and restaurant operators, in particular, have been quick to invest in technology, expand operations and search for new kitchen spaces in order to meet the ever-growing demand.
To ensure success and maximize revenues, foodservice operators need to take advantage of data-driven insights and analytics in order to maximize sales and gain a competitive edge. Through analytically-driven research, prospecting, and data enrichment operators are better able to identify not just the right customers, but the right locations as well. In short, gaining insight into the nuances of the foodservice market can mean the difference between success and failure.
Given the fact that the foodservice market is fragmented and complex, the food distributor must have the right strategies, tools and insights to take advantage of this huge potential. With the right information, food distributors can efficiently attract the right prospects, market to them effectively, and close more sales.
Sales Prospecting in the Foodservice Market
Sales prospecting is essential in order to determine the best customers for the operator’s brand and product. Without proper prospecting, operators may find it difficult to properly target or even identifythe right customers or locations.
Using data-driven insights and analytics, operators are better able to understand who theright customers are and where they are located. With detailed data they can pinpoint the right industry, location, type of business, and more. With this data in hand, the next step is to create target groups based on criteria such as demographics, market size, type of customer, and more. Once these target groups have been identified, the next step is to develop customer profiles to further refine the search.
By leveraging the power of data-driven insights and analytics, operators can develop a comprehensive list of potential prospects and decide where to invest in their sales efforts. Data-driven insights can make it easier for operators to target the right people and places, and prioritize their sales efforts accordingly.
Marketing to the Foodservice Market
Once the right prospects have been identified and the customer profiles have been created, the operator needs to develop an effective marketing strategy to attract and convert their prospects. But, with so many marketing channels and tactics available, it can be difficult to decide which methods are most effective.
Using data-led industry insights and market research, operators can identify the most effective techniques and the right customersegments for their target markets. For instance, through detailed menu data and restaurant tech coverage, operators can get a better understanding of the foodservice market and determine the right tactics and customer segments to focus their efforts on.
Through comprehensive intelligence, operators can develop a strategy that combines online and offline methods to reach and convert their prospects. They can develop a digital marketing strategy that includes search engine optimization (SEO), online advertising, content marketing, social media marketing, and more. On the offline side, operators can use traditional marketing methods such as direct mail, events, TV and radio advertising, print media, and more.
Finding Kitchens and Expanding Operations
In order for foodservice operators to scale their operations and grow their businesses, they need access to additional kitchen spaces and production capabilities. With the help of foodservice market intelligence, operators can find suitable kitchen spaces and production partners in order to expand their operations.
Using data-driven technology, operators can quickly identify and pursue potential kitchen spaces and production partners. They can access detailed data on kitchen locations, kitchen space sizes, kitchen amenities, staff availability, and more. By leveraging this data, operators can efficiently and strategically expand their operations.
By gaining an understanding of the foodservice market, operators can also identify trends in production innovation and determine which trends are suitable for their brand and product. By staying up-to-date with the foodservice market, operators have the knowledge to make informed decisions regarding the expansion of their operations.
Data Enrichment
In order to maximize efficiency and optimize their sales and marketing strategies, operators need to have access to more comprehensive market insights. Through data enrichment, operators can strengthen their systems and gain more in-depth knowledge of the market.
By leveraging data-rich sources such as Brizo’s data, operators can gain access to detailed menu data and restaurant tech coverage. With this data, they’re able to assess customer behaviors, analyze trends and gain deeper insights into the foodservice market. This data also helps operators make better decisions with confidence.
To stay ahead of the competition and ensure a successful business, foodservice operators need to have access to the right data-driven insights and analytics. With the right data, operators are better equipped to identify and engage potential customers, develop effective marketing strategies, expand operations, and make confident decisions.
