Planning the foodservice market can be a daunting task. You need to understand the local market, factor in trends, and align your operations with other industry players. It’s critical to leverage tools and insights that will help you make better decisions and attract new customers. With that in mind, here’s what you need to know to get started on foodservice planning.
Sales Prospecting in the Foodservice Market
Start by investing in a reliable set of market data. Equip your sales team with data-driven insights and analytics to help them better understand your past successes, current opportunities, and future challenges. Crucial metrics include sales data, customer profiles, and menu items. Knowing more about the competitive landscape and customer distribution can help you stay ahead of the curve. Additionally, an analysis of customer experience data can uncover areas of improvement and untapped opportunities.
Marketing to the Foodservice Market
Once you have the data, you can begin to create marketing strategies. Use it to target prospects based on their preference and influence. Generating higher-quality leads requires market segmentation, personalized offers, and custom content. Attract, convert, and close more leads with data-driven industry insights, and move them through the sales process efficiently. Leverage data insights to increase conversions, reduce churn, and maximize ROI.
Find Kitchens & Expand Operations
Next, use what’s called “heat mapping” to spot potential kitchen locations and investigate restaurant trends. Heat mapping is a methodology that assesses data points like population density, demographics, local market dynamics, and customer preferences. Heat mapping centers on restaurant nutrition, menu design, and food stdewardship – focusing on the unique needs and challenges of each market. This analytical approach allows you to more effectively plan and expand your operations.
Data Enrichment
Finally, enhance your systems with more comprehensive market insights, and make decisions with confidence. Leverage data enrichment capabilities to access external sources for market intelligence. In particular, look for market insights and technology trends like mobile and cloud integrations, payment methods, technology adoption, insights into restaurant owners, and more. Data enrichment allows you to make data-driven decisions with the latest industry intelligence available.
