Foodservice market intelligence can often be challenging to obtain. With an ever-changing landscape that incorporates restaurants, kitchen systems, production, sales, and market data, it can be tricky to keep up with all the necessary details. This is where Brizo comes in – a data-led market intelligence platform that gives businesses access to drink menu data, restaurant technology coverage, sales prospecting, and more. With the help of this comprehensive platform, businesses can gain insights into the foodservice market to streamline production, growth, marketing, and sales.
Menu Drinking Data
One of the main advantages of Brizo is that it gives businesses easy access to a wide range of beverage data. Information such as what types of beverages are popular in a specific region, or what type of beverages are trending across the country, can give companies a comprehensive look at the way the market is shifting. This type of data can be helpful for marketing initiatives, such as designing custom campaigns that focus on specific beverage trends. Additionally, beverage data can be used to give companies valuable insights into customer preferences and help them to determine what products will be more popular.
Restaurant Technology Coverage
Brizo also offers access to restaurant technology coverage, which includes point-of-sale systems, back-of-house systems, ordering platforms, kitchen systems, and more. Understanding the technology used by restaurants can give businesses an edge in the marketplace, as they can develop strategies to improve their competitive position. For example, if they discover that a certain vendor offers a better system, they can investigate and take advantage of it. Additionally, understanding the technology space can enable businesses to identify gaps in the market and explore potential opportunities.
Sales Prospecting
Brizo also provides data that can be used to benefit sales prospecting in the foodservice market. Using data such as customer confidence, trends, and behaviour, businesses can determine which customer segments are more likely to purchase their products or services. Additionally, sales teams can use this information to tailor their customer outreach strategies, ensuring that they target the right demographic and use the most effective methods.
Data Enrichment
Finally, one of the most significant advantages of utilizing Brizo is that it allows for data enrichment. By gathering and analysing additional information, businesses can enhance their systems to gain more comprehensive insights into the foodservice market and make better-educated decisions. Having an enhanced understanding of the market environment can assist with strategic planning and product development.
Find Kitchens and Expand Operations
Finally, Brizo’s data-driven insights can provide businesses with the tools to streamline production innovation and strategically expand their brand. By having access to current trends and customer behaviour, companies can pinpoint the ideal kitchens for production, as well as identify opportunities to increase distribution. Additionally, data from the platform can be used to develop marketing strategies geared towards specific customer segments, making it easier to reach a larger audience and grow operations.
