Starting up a restaurant or foodservice business in the US can be a strenuous process and success can be hard to come by. For some, this may be a calculated leap of faith. For others, the risk may be too high; the potential for market success unpredictable.
As a foodservice provider, one of the best ways to gain a competitive edge is to understand the market you are entering and identify the trends and customer expectations that matter to that specific market.However, businesses in the foodservice industry face the daunting task of navigating the complexities of the ever-evolving landscapes such as the culture and habits of consumers, the efficiency of production, technology, costs and more.
In order to respond accurately and quickly to the needs of customers, it is important to ensure that the right data are available and being used to identify patterns, drive innovation and make decisions. Data insights can support businesses in making well-informed decisions about their marketing, offerings, and more.
Brizo is a provider of comprehensive market insights platform for the foodservice industry to help make better decisions. The platform integrates a range of solutions, from sales prospecting to competitor analysis, to help businesses identify and capitalize on opportunities. Brizo’s data-driven insights and analytics arm businesses with intelligence to give them a competitive edge.
For sales teams, the platform equips them with insights and data-driven prediction to improve their sales pipeline. Restaurateurs are able to uncover customer trends in real-time and use that to enhance their strategies. This includes market analysis, competition profiling, competitive positioning, and opportunities to use data to optimize pricing.
For manufacturers and suppliers, Brizo’s data allows them to tailor marketing strategies to the target audience. They can access enriched market insights to understand the target consumer, strengthen the product portfolio, understand industry shifts, and attracting leads with specialized market data. Furthermore, Brizo’s data help these businesses ease their way into the foodservice market and expand their reach to new regions and consumers.
For restaurateurs, data can provide a general landscape of the competitive environment to help them understand current buying behaviors, identify market opportunities and identify stakeholders for strategic partnerships. Brizo’s data helps facilitate production innovation and optimize the brands’ reach.
On top of all this, Brizo enables businesses to run more intense and precise market research to gain clear-cut insights and actionable next steps. Using Brizo’s data-driven insights and analytics, companies in the foodservice market are able to enhance their systems with more comprehensive market insights, make decisions with confidence, and equip their team with valuable operational data.
Having the data-driven PR analytics program initiatives in place helps you to create and implement the most effective marketing strategies to gain greater success on an operational level.
