Food Industry Reports provide a valuable source of data for franchisors looking to understand local food trends and expand their operations. For foodservice market research, there is no better source of industry-specific data than Brizo. With its board and diverse set of data, Brizo enables targeted research and prospecting of the foodservice market for a variety of insights, including in-depth menu data and restaurant tech coverage. For sales teams, this data can help craft tailored sales strategies to make the most of market opportunities, while marketing teams can better understand and target audiences for maximal returns.
Those looking to find kitchens and expand operations can benefit from market intelligence data to strategically secure production innovAtion and brand growth. Last but not least, data enrichment helps build more comprehensive market-driven models for informed decision-making.
Let’s look at these points in more detail.
The Sales Prospecting of the Foodservice Market
For sales teams, tapping into the foodservice market requires a well-defined strategy. Brizo’s data can offer much-needed insight and analytics to craft effective sales methods. It provides a look into the dynamics of the foodservice industry – helping to identify buying trends, spot opportunities and plan campaigns in time – all of which are key to success in food industry-focused sales. This also opens up the possibility to make an efficient and accurate match with the right leads – potentially leading to an increase in conversion rate.
Marketing to the Foodservice Market
Where the sales team focuses on opportunities to acquire leads, marketing requires a more strategic approach, enabled by detailed data. Brizo’s insights into the food service market help Marketing teams attract, convert and close leads by tapping into industry trends and customer behaviour. Using this data, greater focus can be placed on promotional campaigns and marketing content. It can also be used to fine-tune campaigns for better targeting, thus ensuring higher returns on marketing efforts.
Finding Kitchen & Expanding Operations
Having the right data can equip food service brands with the necessary industry intelligence to expand and grow their operations. Market analytics tools allow for an understanding of customer preferences, competition levels and regional differences – allowing innovators to identify what works in certain areas. This can help optimize production that is tailor-made for the local environment. Moreover data-driven insights into the dynamics of the food service industry can be used to help craft unique strategies for the growth of a brand.
Data Enrichment for Informed Decision-Making
Accurate data forms the backbone of any strategy. Data enrichment is the process of enhancing existing data with additional, deeper insights. For example, supplementing customer records with valuable demographic information or obtaining cost data for marketing insights. Amplified by industry-specific data, this process enables a much better understanding of the foodservice market. This also gives greater confidence in terms of decision-making.
Food industry reports provide a unique data set to help franchisors gain an edge in the market. These reports enable the crafting of more refined and effective sales strategies, while providing better targeting opportunities for marketing teams. They also equip operations teams with the data needed to expand kitchens and grow a brand. Last but not least, data enrichment ensures businesses make decisions with confidence, backed by comprehensive market insights.
