In the highly competitive foodservice industry, the ability to leverage the latest data and analytics to create a powerful sales strategy is key to success. While many franchisors are limited in terms of resources and prospects, the use of c store drink trends can be a game-changer. With resources like Brizo, the world’s largest foodservice data and analytics platform, franchisors can unlock insights about the current foodservice market – and use the data to create winning sales strategies.
The first step in understanding the power of c store drink trends is to know what they are. C store drinks include any beverage that’s sold in convenience stores and fuel stations, such as energy drinks and bottled water. But understanding the latest trends requires more than just studying drink sales – it requires leveraging a data and analytics platform to uncover insights that no other source can provide.
For example, with Brizo, franchisors can uncover key trends in the c store space that are ignored or not visible to the naked eye. This includes trends regarding national, regional, and local sales; product-specific insights; and specialty trends around various drinks. By understanding the revenue potential of different drinks in different regions, franchisors can create powerful sales strategies – and target the right prospects – to expand their operations.
The second step in understanding and leveraging c store drink trends is to create an effective sales strategy. For franchisors, this often means focusing on converting more leads, engaging more potential clients, and increasing brand loyalty. With data and analytics, franchisors can create highly targeted marketing plans and manage their sales operations with ease. This starts by understanding the current customer base and their behaviors, which can be accomplished through data-driven customer segmentation.
Once the customer segments are clear, franchisors can use data to split customers into segments based on how likely they are to purchase a product. This process of segmentation can help franchisors determine which segment of customers should be targeted first, and which should be ignored. Furthermore, franchisors can then utilize Brizo’s predictive capabilities to predict lead conversions and customer retention rates, allowing them to adjust strategies to capitalize on the most profitable opportunities.
Finally, once a sales strategy is in place, franchisors can use data to measure the success of the program. By using analytics, franchisors can track the key performance indicators (KPIs) that matter most to their operations – such as revenue, customer satisfaction, and lead conversion – and determine what strategies are working well and which ones may need tweaking.
Leveraging c store drink trends is key to the success of any franchisor’s operations. With resources such as Brizo, franchisors can unlock data and analytics that will allow them to create a powerful sales strategy – and unlock the potential of the current foodservice market. By understanding customer segments, leveraging predictive data, and measuring success, franchisors can ensure that their sales strategies are on point – and their operations are successful.
