Navigating the foodservice market is a complex task, especially for business owners and franchisors who are looking to expand their locations. There is a lot of research and information to be gathered in order to make educated decisions, and having access to reliable and comprehensive data is critical in making the right choices.
Brizo provides a board and diverse set of data for deeper market understanding and analysis, with unique data fields specific to the food service industry. This includes in-depth menu data and restaurant tech coverage. Our data allows businesses to better equip their sales team with data-driven insights and analytics, as well as enabling them to develop targeted strategies when marketing to the foodservice market and attract, convert, and close more leads. Our data can also be used to streamline production innovation and bolster a business’s brand in the foodservice market. With our data, businesses can achieve data enrichment that allows them to enhance their systems with more comprehensive market insights, and make decisions with confidence.
In this article, we will explore how franchisors can use data-driven insights in the foodservice market to gain the intelligence they need to make better informed decisions and how to get started.
Sales Prospecting in the Foodservice Market
Sales prospecting is the process of identifying potential customers in the hope of gaining new business. It helps businesses to build, maintain, and cultivate relationships in the market. With market intelligence, businesses can better understand the foodservice market and the potential customers within it. This, in turn, can allow them to create more targeted sales strategies.
Having access to comprehensive data provided by Brizo can help businesses to hone in on specific data fields such as location, demographics, menu items, and pricing, allowing them to reach relevant prospects more efficiently. Having an understanding of potential customers can provide businesses with better intelligence on local trends and allow them to better understand their own customer base. This can then aid them in developing customised services, promotions, and campaigns.
Marketing to the Foodservice Market
Another key area where access to reliable market data can help franchisors is in developing targeted marketing strategies. With data-driven insights, businesses can have a better understanding of their potential customers’ wants and needs, allowing them to develop campaigns that better engage with and retain their target audience.
Data-driven insights can also help businesses to identify relevant content and channels to market their brand. For example, if a business knows that their target market is young professionals, they can create campaigns that appeal to this age group. Knowing where their target audience is spending time – whether online or offline – can provide businesses with the intelligence they need to craft effective campaigns and reach potential customers in the best way possible.
Find Kitchens & Expand Operations
Having access to comprehensive market data can enable franchisors to streamline production innovation and expand operations strategically. With data-driven market insights, businesses can identify locations that have the greatest potential for success, helping them to find the ideal kitchen and launch their business. Being able to analyse menu items in the market can also give businesses an understanding of the type of food they’ll need to produce in order to compete in the local area.
Using market intelligence can also help businesses to craft unique and innovative menus that will better appeal to their potential customers and stand out from the competition. With data-driven insights, businesses can easily access the latest findings in the industry and develop more successful products.
Data Enrichment
Finally, having access to reliable and comprehensive data can help businesses to achieve data enrichment, allowing them to make decisions with greater confidence. For instance, if a business is able to collect data on potential customers’ dietary preferences and food preferences, they can develop more targeted offers and campaigns that better meet their customers’ needs. Data enrichment can also help businesses to identify underserved markets where they can expand their business.
With comprehensive data from Brizo, franchisors can easily gain the market intelligence they need to make better informed decisions and develop targeted strategies that will help them to grow their business. As a franchisor, you can use data-driven insights to better understand the foodservice market and make the most out of your expansion plans.
