For franchisors looking to expand their businesses, understanding current foodservice markets will be a key component of their strategies. Gaining the necessary market insights and intelligence is critical to success. Fortunately, there are platforms like Brizo that provide an array of data and analytics that allow for deeper foodservice market understanding and analysis. With their board and diverse set of data, franchisors can use the platform for more targeted research and prospecting of the foodservice market with unique data fields specific to the industry.
Whether you’re a franchisor looking to expand operations, a marketer trying to target their ideal customer, or a salesperson needing to make decisions with confidence, Brizo can help you reach your goals. We’ll take a deeper dive into Brizo and provide a few tips on how to best utilize this powerful platform.
Sales Prospecting in the Foodservice Market
For any franchisor looking to prospect customers, Brizo provides the insights you may need. Sales teams can use their customizable market insights and analytics to research and target potential leads, allowing them to understand the customer’s needs better.
Their data provides detailed menu and pricing analysis along with customer review information, regional mapping, and population estimates that you can use to understand customer preferences. Additionally, with their restaurant technology coverage, you can get deeper insights into customer engagement and loyalty and better target specific customer segments.
Marketing to the Foodservice Market
Marketers can also use Brizo to their advantage. By providing richer industry insights, they can reach and convert more prospects into leads. Brizo offers detailed market segments and customer profiling that marketers can use to target their customer groups and increase conversions. With their insights, marketers can easily strategize their campaigns, develop better lead acquisition strategies, and track performance and ROI.
Find Kitchens & Expand Operations
For those who want to expand their locations or production capacity, Brizo offers comprehensive market intelligence and insight for that purpose. Businesses can search for regional kitchens for production and expansion with Brizo. Utilizing population and customer profiling, business owners can plan the best locations for established or new franchise locations. By pairing Brizo’s vast market intelligence with their restaurant tech coverage, businesses can also innovate their production and create more comprehensive strategies.
Data Enrichment
In addition, Brizo can help businesses enrich their current systems with more comprehensive market insights. Companies can use this data to make data-driven decisions and gain deeper insights into customer needs. Companies can also use this data for better segmentation, targeted promotions, and more.
Franchisors, sales teams, marketers, and business owners who are looking to understand and expand into the foodservice market can benefit from platforms like Brizo. By providing detailed insights and analytics, businesses can maximize their strategies, expand their operations, target more customers, and make more confident decisions.
