In this age of digital transformations, technology is revolutionizing the food and beverage (F&B) industry. The restaurant and retail sectors in particular operate in a highly competitive environment, creating a great need for comprehensive market insights data. restaurant technology providers are looking for ways to gain competitive advantages and harness the power of data science, artificial intelligence and big data analytics to gain meaningful insights.
Brizo is a powerful foodservice market analytics platform with a comprehensive range of features to provide restaurants with a 360° view of the F&B industry. Leveraging the data that we collect across numerous data sources, Brizo aims to help restaurants increase efficiency, reduce costs, and achieve superior growth.
This article provides an overview of how Brizo’s foodservice market insights can help restaurants get started on their journey to better insights and more effective decision-making. We will discuss key features such as sales, competitive and marketing intelligence, data enrichment, and kitchen&expansion operations.
Sales Intelligence
Gain a clear understanding of the foodservice market and precisely locate your target audience with Brizo’s sales intelligence. Make it easier for your sales team to target prospects and reach the right people faster. Our data is derived from an extensive and evolving data repository, including official licenses, restaurant websites, business listings, customer feedback, ratings, contact information, kitchen type, menu, map placement, market share and the number of employee per location. This way, you can accurately locate and segment your desired target groups.
Competitive Intelligence
Uncover insights from the latest restaurant technology trends and stay ahead of your competitors. The extensive database of our market intelligence platform ensures that you always have up-to-date industry information. Our data engineering processes guarantee that you can make decisions with confidence. With these insights, you can perform accurate segmentation and adjust business strategies accordingly. Know what your competitors are offering and what marketing activities they are deploying to benefit from those activities inter turn.
Marketing Intelligence
Harness the potential of data-driven campaigns and target the right audience for maximum ROI. With Brizo’s marketing intelligence, you can get enriched restaurant and vendor-specific data necessary to optimize your campaigns. Segment and target customers based on their insights. Extract menus from restaurants, estimate cost metrics to calculate customer lifetime values, analyze consumer needs and recognize on-site activities to track behavioral patterns for targeted marketing.
Data Enrichment
Streamline your systems with comprehensive market insights and make decisions with confidence. With data enrichment, you can clearly define and assess the current foodservice landscape and optimize your targeting strategy. Brizo provides access to in-depth and consistent global data sets that contain accurate and up-to-date information and put you in the driver’s seat. Get useful information about the size of the market, potential buyers, and customer profiles.
Find Kitchens & Expand Operations
Discover new sources of revenue, develop production innovation and strategically expand your brand. With Brizo’s kitchen and operations intelligence feature, you can have access to proprietary data and analytics that can help you locate the right kitchen and design a cost-effective supply chain. Develop technologies to grow your sales, measure operational success and discover trends that will help you stay ahead of the competition.
To sum it up, leveraging the power of social media analytics can be incredibly beneficial for restaurants and other food-related businesses. With Brizo’s cutting-edge platform and robust features, restaurant technology providers can gain a deeper understanding of the foodservice market and make more informed decisions. By collecting data with unique data fields, conducting research, prospecting, developing strategies, optimizing campaigns and expanding operations, restaurants can save tremendous time and money.
