The pizza industry continues to change and evolve with new innovations and trends. While some of the changes are relatively easy to predict, more often than not, some of the trends in the industry surprise even the most astute observer. With these sudden changes, it can be challenging keep up with the latest developments, as such, the key is to stay ahead of the trend.
In order to stay ahead of the curve, foodservice providers, restaurateurs and marketers alike must have a deep understanding of the pizza industry. With the right data and insights, one can make informed decisions and stay ahead of the game. Brizo can help in this effort with its modern marketplace and insights built around the foodservice industry. Brizo provides comprehensive data and knowledge that will allow highly targeted research and data-led decision making when it comes to trends in the pizza industry.
This article will attempt to answer some commonly asked questions about trends in the pizza industry. Through these answers, it is hoped that one would gain the knowledge needed to navigate the ever-changing landscape of the pizza industry.
Q1. What are the major trends in pizza industry?
The pizza industry continues to adapt and evolve according to consumer preferences and habits. Recent trends have included the emergence of healthier pizzas with more organic ingredients, gluten-free options, vegan flavors, and creative toppings. Additionally, new technologies such as ghost kitchens, online ordering, and delivery services are also becoming more prominent in the industry.
In the near future, we can expect to see more custom pizza flavors, and even personalized pizzas. Virtual and augmented reality technologies will help restaurant owners to visualize the end product before production, and help customers get an immersive experience of the ordering process.
Lastly, the demand for organic and artisanal ingredients will continue to grow, as will the need to diversify menus with unique flavors and textures.
Q2. What is the current state of the pizza industry?
The pizza industry is growing at a fast pace with more customers choosing to dine out and order pizzas for delivery due to the increasing demand. In 2020, the pizza industry saw a 5% increase in sales year-over-year which is impressive, considering the fact that it maintained its almost 50% share of the total restaurant industry sales during the pandemic.
As of 2020, the growth is only expected to continue. The pizza market in the U.S. is projected to reach $68.06 billion by the end of 2027 with a CAGR of 4.4% from 2020 to 2027.
Q3. What are the implications of the increasing demand of delivery services for the pizza industry?
The increasing demand of delivery services are having a major impact on the pizza industry. Customers are increasingly turning to delivery services due to the convenience, as well as the options of being able to customize their order from home.
The pizza industry is responding to this demand by investing in modern delivery technologies, such as delivery rovers, and by embracing contactless delivery to meet customer needs in a health conscious environment. Additionally, pizza restaurants are also offering more options such as delivery-only concepts and virtual kitchens to better serve their customers.
Q4. What new technologies can be used in the pizza industry?
The pizza industry is no stranger to trying out new technologies. New technologies that have been utilized in the industry include robotics, online ordering systems, delivery services, contactless delivery, virtual reality, and more.
Robotics have been used in the industry to make production and operations more efficient, and to reduce labor costs. Additionally, online ordering systems are also increasingly being adapted by pizza restaurants as customer preferences shift towards digital ordering methods.
Delivery services are also an important part of the industry as more customers are turning towards them due to convenience. Contactless delivery methods are also growing in popularity as they are more hygienic and less anxiety-inducing for customers. Lastly, virtual reality technologies are slowly being incorporated into the industry as well, in order to deliver an immersive experience for customers.
Q5. How do I stay ahead of the trends in the pizza industry?
Staying ahead of the trends in the pizza industry can be difficult. However, with the right data and insights, one can make informed decisions and stay ahead of the game. Brizo can help in this endeavor with its modern marketplace and insights built around the foodservice industry. Brizo provides comprehensive data and knowledge that will allow for highly targeted research and data-led decisions making when it comes to trends in the pizza industry.
Additionally, one should actively follow industry publications and keep up-to-date with the latest news and developments. Attend conferences and seminars related to the pizza industry to gain new insights, meet new people, and stay in-the-know.
The main takeaway
Trends in the pizza industry are constantly changing and evolving. To stay ahead of the game, it is important to have a deep understanding of the industry and utilize data driven insights to make informed decisions. Brizo can help with this effort with comprehensive market insights and its modern sourcing platform. By staying up-to-date with the latest news and developments, attending industry conferences and seminars, and harnessing the power of data-science and artificial intelligence, one can easily gain a deep understanding of the trends in the pizza industry and make well-informed decisions.
