The foodservice market is huge and complex. With such a large and varied market, understanding it can be daunting and confusing. If you’re a foodservice industry professional looking to better understand the market—including data, trends, and strategies for expanding—then you’ve come to the right place. In this article, we answer many frequently asked questions around the largest restaurant chains, including market insights, sales prospecting, marketing, expansion strategy, data enrichment, and more.
Whatever your question, you’ll find a wealth of valuable information about the foodservice market in the following sections. Brizo provides a comprehensive and diverse set of data for deeper foodservice market understanding and analytics. Our data allows for highly targeted research and prospecting of the foodservice market with unique data fields specific to the food service industry. With the help of our insights, you can gain a competitive edge in the foodservice market.
What Are the Largest Restaurant Chains?
When it comes to the largest restaurant chains globally, McDonalds is the clear leader. In 2021, McDonalds operated 36,899 locations worldwide. This is substantially more than other restaurant chains, such as Subway (43,468 locations), Starbucks (32,256 locations), and KFC (22,621 locations).
In the US alone, the figures are comparable. In 2021, McDonalds operated around 14,036 locations, followed by Subway (25,908 locations), Starbucks (14,765 locations), and Taco Bell (7,072 locations).
What are the Trends in the Foodservice Market?
One of the most important trends in the foodservice market is an increasing emphasis on digital ordering. As more diners become comfortable ordering online, restaurant chains from all segments are continuing to invest in their digital ordering experiences.
Popular restaurant chains are also increasingly focusing on delivery services and pickup. This starts with providing their customers with an easy-to-use digital ordering platform that allows them to quickly order food at home with delivery or pickup. But restaurants are also investing in their own fleet of delivery vehicles to better meet consumer demands.
Other trends include an increasing interest in plant-based menus, menus featuring international cuisines, and restaurants offering fast-casual options.
How Can I Get Insights Into the Foodservice Market?
Gaining insights into the foodservice market is essential if you want to make informed business decisions. Brizo provides a comprehensive and diverse set of data for deeper foodservice market understanding and analytics. Our data allows for highly targeted research and prospecting of the food service industry with unique data fields specific to the food service industry.
Our insights include in-depth menu data and restaurant tech coverage. This allows you to identify and analyze the shifting trends in the foodservice industry. Specifically, you can identify the most successful items on a restaurant’s menu, consumer preferences and emerging trends, and how they change over time.
What is the Benefit of Sales Prospecting in the Food Service Industry?
Sales prospecting in the foodservice market is a highly effective and efficient way to identify qualified leads and close more deals. With data-driven insights and analytics, you can gain a better understanding of the key prospects in your target market. This includes understanding their needs, interests, and challenges—all of which can help you close deals faster and more effectively.
What is the Best Way to Market to the Foodservice Market?
Data-led industry insights are essential to any successful marketing campaign. You can use foodservice market intelligence to target the right segments of your market and attract, convert, and close more leads.
For example, you can use consumer trends and analysis of current restaurateur strategies to identify potential buyers and use that data to create a personalised marketing strategy. You can also use market insights to better understand current and future industry trends and develop campaigns that will better resonate with potential customers.
How Can I Use the Market Intelligence Provided by Brizo for Expansion?
One of the most common ways restaurateurs use market intelligence for expansion is by streamlining production innovation. With detailed insights available at your fingertips, you can better understand how to create effective processes and more effectively manage production.
You can also use market insights to help you make strategic decisions when identifying and expanding to new locations. With the right data, you can make decisions based on current consumer demands, competitor’s strategies, and what’s most likely to drive success.
How Can I Leverage Market Insights to Enhance My Systems?
While there are many ways you can leverage insights to enhance your systems, one of the best strategies is data enrichment. By combining Brizo’s research data with your existing data, you can gain a more comprehensive market understanding that is tailored to your goals.
Data enrichment helps to easily identify and track consumer trends, competitive analysis, future revenue projections, and more. This allows you to make decisions with confidence and gain a strategic advantage over the competition.
