Pizza is a worldwide staple and an easy way to satisfy food cravings on the go. It’s popular in both restaurant and take-out settings, with many major pizza brands competing for market share. For pizza data providers, staying on top of market trends is essential. What are the key questions to consider about today’s pizza trends?
From changes in the delivery process to the ways customers choose pizza, understanding the latest pizza trends is the key to success. Brizo provides the market insights you need to be an industry-leading provider of restaurant tech solutions and stay ahead of your competition. We have the data and analytics to give you the upper hand and market intelligence to take your foodservice offerings to the next level.
Below we’ll answer some of the most frequently asked questions around pizza trends to help business owners and restaurant technology providers stay competitive.
What Types of Pizza are Popular?
One of the main factors to consider when staying on top of pizza trends is the type of pizza that’s popular. Most pizza places offer a wide range of traditional and specialty pizzas. Traditional pizza varieties include Neapolitan, New York style, Chicago style, and Sicilian. Specialty pizzas feature unique toppings or ingredients and can range from gourmet to simple.
Some of today’s more popular specialty pizzas are Hawaiian, buffalo chicken, BBQ chicken, and margherita. For health-conscious customers, vegetable- or dairy-based pizzas such as vegan, Mediterranean, or cheese-less pizzas are becoming increasingly sought-after. Popular pizza trends also include “Detroit-style square pizza” and “California-style crunchy thin crust”.
How is Delivery and Take-Out Changing?
The pandemic has ushered in a major change in the way customers order and receive their food. Due to social distancing and health safety regulations, contactless delivery has become the new norm for pizza. Drivers now drop off the pizza at the customer’s doorstep and customers can even take the delivery and payment process online.
Take-out is also seeing a shift. Consumers are increasingly opting for online ordering and pizza apps to make their purchase. Many pizza restaurants offer new delivery options such as curbside pick-up and contactless payment.
What are the Ingredients Most Customers Look For?
When it comes to ingredients, the key factor is that they’re fresh. Many restaurants and pizza brands are now focusing more on sourcing local, organic, and vegan ingredients. Ingredients such as pesto, artichoke, and mushrooms are popular among customers.
Cheeses are also popular with customers. Fishing for freshness, customers are often opting for the Gorgonzola cheese, which is made from pasteurized cow milk. Customers are also requesting specialty cheeses such as goat’s and sheep’s cheese.
How does Online Presence Play a Part?
Online presence can be one of the most important factors in staying on top of pizza trends. Customers today are increasingly turning to online reviews and platforms in order to make their decisions when selecting a pizza take-out or delivery option.
In order to meet customer demands, businesses must build a strong online presence. This includes building a website or using existing platforms such as Yelp, Grubhub, DoorDash, and UberEats. These platforms help increase customer awareness of the business and can result in increased orders.
To summarize
The answers to the questions around the latest pizza trends provide valuable information for restaurant technology providers. Understanding how consumers are changing their pizza buying habits and what types of pizza are popular can help you create better solutions that give customers what they want. Brizo provides the data and analytics that can help restaurant owners and technology providers stay ahead of the competition. Our foodservice market intelligence platform can help you make informed decisions about the pizza market and set you up for long-term success.
