Foodservice intelligence is essential for a food service business looking to grow or expand in the modern, competitive market. With the right data, businesses can prospect for new customers, gain insights into trends and local preferences, and enrich their systems with actionable intelligence. In this article, we’ll answer some of the most frequent questions around foodservice intelligence, and provide a dive into the valuable data that businesses can access to power faster decisions and better strategies.
What is Foodservice Intelligence?
Foodservice intelligence is information and data about the foodservice industry that may include menu items, market trends, customer preferences, restaurant locations, and more. By aggregating and analyzing this data, foodservice businesses can unlock powerful insights needed to accurately make decisions for their brands.
What are the Benefits of Foodservice Intelligence?
For restaurateurs and foodservice businesses, there are significant benefits to accessing foodservice intelligence data. These benefits include:
• Gaining insights into the food service industry, menu items, customer preferences, and more
• Identifying key trends to use as part of an informed marketing strategy
• Handling customer inquiries with more accuracy
• Streamlining production innovation and strategically expanding a brand using market intelligence
• Enhancing systems with more comprehensive market insights
• Allowing sales teams to target new customers with advanced prospects
What Data Sources Power Foodservice Intelligence?
Advanced foodservice intelligence is built on a variety of data sources including third-party data services, surveys, and proprietary databases. For instance, Brizo offers an in-depth menu data and restaurant technology coverage that enables businesses to find kitchens, make informed decisions, and expand operations. This data is structured and analyzed in a way that’s easy to view, access, and interpret.
How Should We Use Foodservice Market Intelligence?
Foodservice market intelligence is most effective when leveraged to inform decision-making and drive marketing and sales strategies. This includes activities like optimizing marketing campaigns, prospecting for customer leads, and segmenting the target audience based on customer preferences. By understanding the potential of restaurant technology and menu intelligence, businesses can make smarter decisions based on data-driven insights and analytics.
Last ideas
Today, data is fundamental to the success and growth of foodservice businesses. With the right data-driven tools and insights, restaurateurs and foodservice companies can better target campaigns and optimize their strategies to better reach their target audiences. To fuel growth and remain competitive in the market, foodservice businesses should embrace foodservice market intelligence and the valuable data powering this space.
