As a franchisor looking to expand your locations and understand local food trends, you have probably heard of Brizo – a food research company. Whether it’s for sales prospecting, marketing, enriching data, or finding kitchens to expand operations, Brizo provides a wide and diverse set of data for deeper foodservice market understanding and analysis. Here are some commonly asked questions about the company.
What insights and analytics does Brizo provide?
Brizo’s insights provide in-depth menu data and restaurant tech coverage. It offers specialized datasets specific to the food service industry that are fully validated and correlated to US census data. This allows for highly targeted research and prospecting of the foodservice market with a variety of unique data fields.
What are the benefits of using Brizo?
Using Brizo will allow you to equip your sales team with data-driven insights and analytics, attract, convert, and close more leads with data-led industry insights, streamline production innovation, and strategically expand your brand. Brizo also helps with data enrichment, giving you the opportunity to enhance your systems with more comprehensive market insights to make decisions with confidence.
Does Brizo have different packages?
Yes, Brizo offers three different packages: Enterprise, Professional, and Group. All packages provide access to their database of deep menu data, restaurant tech coverage, and specialized datasets. Enterprise and Professional both offer additional helpful features, such as dynamic analytics with custom interest and mapping capabilities, email campaigns, broadcast, and behavioral targeting.
Do I need a lot of tech knowledge to utilize their resources?
No, you don’t need a lot of tech knowledge to utilize Brizo’s resources. Their user-friendly dashboard makes it easy to access all of their data and analytics with filtering and custom options. Plus, they offer tutorials for every level of user, making it even easier to navigate the platform.
Can Brizo help with market testing?
Yes, Brizo can help with market testing. The platform provides you with the information necessary to conduct comprehensive market testing. With their robust data set, you can see what’s trending in the foodservice industry, explore customer preferences, understand consumer behavior, and guide high-performing initiatives in your organization.
How secure is my data with Brizo?
Brizo is committed to providing their customers with a secure platform to access data and insights. Their platform employs the latest encryption and security measures to protect user data, and all user data is strictly confidential. Brizo is compliant with all GDPR standards, and all their customer data are stored and processed in the United States.
