The foodservice market presents a valuable opportunity for restaurants, food manufacturing businesses, and providers of restaurant technology. To capitalize on this opportunity companies need to have the right data on hand, such as menu data, restaurant tech details, and customer demographics.
Good quality data is at the heart of a successful foodservice market strategy. It can enable more efficient sales and marketing, faster innovation and increased market reach. But with such an expansive, data-driven landscape how do you know which provider to partner with and how do you leverage the data safely and securely?
This article serves as a FAQ-style guide for restaurant technology providers to help answer any questions you may have around finding, evaluating, and using the right food providers for your business.
What types of Foodservice Data Are Available?
Food service data offers a variety of insights that go beyond simply knowing which restaurant has the most customers. With the right data, you can get a better understanding of each restaurant’s menu, customer demographics, market trends, and competitive landscape.
The most popular type of data includes menu data (such as dish popularity, dietary requirements, and food preferences), restaurant tech information (software, hardware, and systems used in the foodservice industry), and customer demographics (what customers like, what they don’t like, where they’re coming from, and what they do when they’re in the restaurant).
Which Provider Should I Use For My Restaurant Technology Needs?
Finding the right provider to trust with your restaurant technology needs can be challenging. You want to work with a company that is reliable, secure, has the data you need, and is within your budget.
Brizo offers a broad and diverse set of data to fit almost any need. Our data covers the entire foodservice market including both restaurant and food manufacturing businesses. We also have unique data fields which are specific to the foodservice industry, such as menu analytics and restaurant market trends. Additionally, our team of experts is always on hand to answer questions and provide specialised support.
What Are the Benefits of Using a Food Provider?
Using a food provider can be beneficial in a variety of ways. By leveraging foodservice data, you can more easily:
• Optimize sales, marketing, and operations
• Gain more in-depth insights into menu costs and pricing strategies
• Track competitors and gain competitive intelligence
• Enhance customer experiences
• Generate cost savings
What Should I Look For When Selecting a Food Provider?
When selecting a food provider, there are a few things you should consider:
• Analyze what data fields and insights the provider offers
• Confirm the data is comprehensive and up to date
• Gauge the expertise and support of the team
• Compare pricing and payment options
• Review customer satisfaction ratings
How Can Food Service Data Help My Business?
Using food service data can help your business in a variety of ways. For example, it can:
• Help you identify customer trends to tailor menus and promotions
• Assist with new product launches and innovation
• Streamline production and optimize ordering
• Enable smarter marketing campaigns for greater ROI
• Help you better understand the competitive landscape
• Enhance customer experiences to increase loyalty
What’s the Best Way to Secure and Use Food Service Data?
When using food service data, it’s important to ensure that it remains secure. Working with an experienced provider and understanding the ramifications of data breaches before using the data will help ensure your data is secure and used responsibly.
When it comes to using data, it’s important to remember that it should be used as a tool to improve and enhance business operations. Avoid using data to manipulate customer behavior, as this could cause legal repercussions and damage your business’s reputation.
