In 2020, dining out looked drastically different than it did in 2019. And with the new year just around the corner, food service businesses are wondering if the dessert trends of 2020 will still be in full swing, or if they should take a different approach when creating a delicious dessert data.com/en/platform/’ target=’_blank’>menu. From futuristic flavor combinations to the growing focus on wellness, there is plenty to consider when it comes to dessert trends in 2021.
To give food service owners and managers a better understanding of the dessert space, we’ve put together answers to some of the most frequently asked questions around desserts trends for 2021.
What are some of the dessert trends for 2021?
In 2021, health and wellness-based desserts will continue to gain traction, as the demand for socially responsible products will be top of mind for most consumers. Innovative vegan desserts and alternative sweetener options like agave, coconut sugar and monk fruit will continue to thrive. Unique flavor combinations such as savory pairings with chocolate or the use of spices like cardamom, turmeric and chai will also be popular choices. Additionally, desserts that are high in protein, low-sugar, and made with natural ingredients will continue to find a growing audience.
How are consumer preferences changing when it comes to desserts?
Consumer demand for natural and health conscious desserts has been steadily growing, especially with the increased health-freedom that many experienced during the pandemic. As a result, many consumers have become more mindful of the ingredients they’re ingesting and are looking for nutrient-rich and mindfully crafted desserts. On average, more consumers are looking for desserts that are plant-based, free from preservatives and containing lower amounts of added sugar.
What type of desserts should food service businesses consider adding to their menus in 2021?
The best way to attract customers to your establishment and earn a competitive edge in the dessert category is to offer items that are locally sourced, healthy, and artisan. Desserts such as protein-packed treats, vegan puddings, and edible cookie dough are popular and relatively easy to create. Dessert meals such as smoothie bowls, frozen bananas with drizzled yogurt, and milkshakes with creative toppings are considered to be healthier options for those wanting to indulge in sweeter menu items.
What technologies should be used to promote desserts in 2021?
Digital marketing, social media platforms, and user-generated content are the top three channels that should be leveraged to promote and advertise desserts in 2021. For example, through Instagram, food service businesses can feature their own desserts in a beautiful, eye-catching way. Additionally, digital marketing enables restaurant owners and managers to reach out to potential customers through targeted campaigns, such as geotargeting to a specific city or demographic. User-generated content is also quickly becoming the top choice when it comes to social media marketing, as customers can easily share photos, recipes, and comments about the food service business’ offerings.
Summary
In 2021, health and wellness-based desserts will continue to be a priority and consumers are demanding desserts that are made with natural, clean ingredients. Innovative vegan desserts, alternative sweetener options, and unique flavor combinations are also becoming increasingly popular. Food service owners and managers should consider offering items that are locally sourced, healthy, and artisan, as those are the top three choices that consumers are looking for. Digital marketing, social media platforms, and user-generated content are the main channels that should be leveraged to promote and advertise desserts.
