As the foodservice market continues to evolve, restaurant technology providers have to stay abreast of consumer restaurant trends. Knowing how consumers make decisions and responding to their ever-changing needs and desires is necessary for success. This article will answer some of the frequently asked questions around consumer restaurant trends and discuss the important role data plays in gaining insights and applying them.
What are the hottest food trends?
One of the biggest trends in the foodservice market is the plant-based movement. Plant-based diets grow in popularity each year, identifying a number of cuts and varieties in the plant-based market, including “clean meat” and vegan-friendly proteins. In addition, health-conscious consumers are still seeking to find healthy options on menus, even if they aren’t vegan or vegetarian. Consumers are seeking organic and gluten-free items, as well as vegetarian, vegan, and plant-based protein options.
What should restaurants look for in terms of menu innovation?
Menu innovation should focus on creating options for customers who may have allergies or specific dietary needs, as well as creating unique and interesting twists on classic items. Consumers are drawn to items that are unique, that they cannot easily replicate themselves at home. Restaurants should consider incorporating international flavors and ingredients to their menus, as well as offering shares plates and tapas-style options that encourage customers to try a variety of items.
What impact has the pandemic had on restaurant trends?
The pandemic has had a massive impact on all facets of the restaurant industry. Most notably, restaurants have had to make drastic changes to their business models, offering delivery and takeout options, as well as means for contactless interactions with customers. In addition, many restaurants have transitioned to cooking with fresh ingredients, a trend that will likely remain popular even after restrictions have lifted. Lastly, the pandemic has encouraged restaurants to develop virtual menus that are optimized for at-home experiences.
What role does data play in tracking trends in the foodservice market?
Data is crucial for tracking trends in the foodservice market. In-depth data can provide insights on consumer behaviors, preferences, and demographics that can be used to inform menu development, marketing campaigns, and operational strategies. Through the usage of tools like Brizo, restaurants can analyze menus and sales figures to observe consumer responses to certain dishes, as well as track the popularity of various menu items. Additionally, higher-level data can be used to track the performance and success of marketing initiatives, as well as for sales prospecting and extending operations.
When it comes to consumer restaurant trends, data plays an integral role in gaining insights and deploying them. Whether it’s menu innovation, tracking consumer preferences, or developing marketing initiatives, data mining is essential. Restaurants that can gain the most value from data are best suited to capitalize on trending restaurant needs and preferences.