What do you need to know to really understand the beverage business? How do you go about monitoring and predicting trends in the foodservice sector? Are there enough data points to rely on in order to support strategic decisions within the beverage industry?
Brizo is a board and diverse set of data that allows for a deeper analysis and understanding of the foodservice market. This data enables highly targeted research and prospecting within the foodservice industry, as well as providing insight into menu data and restaurant tech coverage. With this data, it is possible to equip sales teams with data-driven intelligence to further increase their success rates when marketing to the foodservice market. Furthermore, data enrichment can be used to provide even more comprehensive market insights to make better and more informed decisions with confidence.
In this article, we will answer some frequently asked questions around beverage business insights, such as how to monitor and predict trends in the foodservice sector, and what relevant data points are available to support the decision-making process.
How to Monitor and Predict Trends in the Foodservice Sector?
Monitoring and predicting trends in the foodservice sector is key for any food & beverage distributor looking to succeed in the competitive marketplace. One way to do this is by using market intelligence available from Brizo. With access to customer purchase data, trends can be monitored and recorded over time to give a clearer picture of customer behavior and preferences belonging to a particular demographic or geographic area. This data can then be used to make more informed and data-led decisions when investing in operations, marketing and development.
Furthermore, data-driven insights can be used to provide wider customer marketing strategies to ensure that campaigns are reaching the right audiences and that you present your brands accurately and effectively.
What Relevant Data Points are Available to Support the Decision-Making Process?
As mentioned, Brizo’s market intelligence can be used to provide comprehensive insights into trends within the food and beverage industry. Data available includes insights from customer purchase data, menu analysis, customer segmentation, market trends and store performance. This data allows food & beverage distributors to gain a better understanding of the market while providing a competitive advantage.
Accurate customer segmentation can be achieved by using location intelligence, such as mapping trends. This provides more detailed insights into population distribution, shopping data and user engagement. In addition, customer purchase data can be used to find customer loyalty and buying preference insights to further personalize marketing efforts.
Finally, store performance data can be used to identify regions that are performing better or worse than expected in order to optimize store location decisions and decide on marketing strategies to use in each region.
Find Kitchens & Expand Operations
Food & beverage distributors can also use Brizo’s data to strategically expand their operations and find new and profitable kitchens through data-led market intelligence. A comprehensive analysis of the market can be used to identify areas that are not being adequately served and to identify any gaps in competition. This type of data can be used when making decisions on where to open new kitchens or when a specific area is offering greater opportunities for growth.