When it comes to the food service market in the United States, bakery desserts are a particularly in-demand segment. From parfaits to tiramisu, there is no shortage of options for customers to take their pick of sweets. But staying on top of the trends of this segment of the industry means keeping up with the ever-changing preferences and preferences of customers.
To better help food service providers, tech providers, and manufacturers stay informed and up-to-date with the bakery desserts trends, Brizo provides a board and diverse set of data for deeper foodservice market understanding and analysis.
In this article, we will discuss the most frequently asked questions around trends in bakery desserts, including what marketing messages have the strongest appeal, what technologies are being used, and more. Keep reading to learn more.
What Marketing Messages are Most Effective?
In the food service industry, it is all about connecting with customers through marketing messages and branding. With bakery desserts, the marketing messages that have the strongest appeal are those that center around people’s love of indulgence — choosing to treat themselves to something special like a slice of cake — and the idea of sustainability or eating in a more mindful way — knowing what ingredients are in your desserts, where they are sourced from, and so on.
In terms of visuals and branding, images that work well in this sector are those that are vibrant and colorful, with the focus on the beautiful pastries or desserts themselves. Showcasing all of your delicious options can be quite powerful, too.
What are the Popular Technology Trends?
There are several technology trends that are gaining traction in the food service industry when it comes to bakery desserts. For example, robotic dessert makers are becoming increasingly popular, especially for larger restaurants or catering services.
These robotic systems can be quite elaborate, with some capable of producing multiple desserts in a matter of minutes. This helps with efficient production and ensuring quality, consistency, and timing of desserts.
Other popular technology trends include the use of augmented reality (AR) for helping customers to visual what they’re ordering in a 3D way, and platforms that allow customers to order ahead and pay ahead for their desserts.
What Ingredients are Trending?
When it comes to the ingredients that are currently trending in bakery desserts, there is a focus on the use of natural and fresh ingredients. This means incorporating fresh fruits, vegetables, spices, nuts, and herbs into desserts.
There is also a focus on plant-based ingredients for those who are vegan or prefer an alternative to traditional dairy products. This includes the use of coconut cream, almond milk, and even aquafaba for a vegan meringue.
What Different Ways Can You Serve Desserts?
Experimenting with different ways of presenting and serving desserts is always a fun way to switch things up. Some of the trends in this regard include mini desserts served in cups or jars, sundaes served in more unusual vessels like pineapples and pomegranates, and layered mousses.
Dessert bars, with options for customers to customize their own desserts with a selection of toppings such as pistachios and dried fruit, are becoming increasingly popular, too.
Closing ideas
Now that we’ve explored some of the frequently asked questions around bakery dessert trends in the food service industry, it’s time to get out there and start experimenting to develop unique and delicious desserts that will keep your customers coming back for more.
