Taking a Closer Look at the Chicken Trend in the Foodservice Market is Crucial for Franchisors Aiming to Expand their Locations in a Rapidly Changing and Ever-Evolving Industry. as Such, There are Plenty of Factors to Consider when Evaluating the Pros and Cons of Taking on the Potential Chicken Trend. the Implications of the Chicken Trend may Have Wide-Reaching Effects, Including Changes in Consumer Behavior and Changes in the Overall Food Service Industry. with the Help of Brizo Data and Insights, We Dive into the Complexities of the Mentioned Trend to Better Understand What it Could Mean for Franchisors Looking to Expand in the US

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Chicken Trends

Evaluating the Pros and Cons of the Chicken Trend

Chicken is the most popular animal protein in the United States, seeing tremendous growth in terms of sales and consumption. While there are a number of considerations when deciding on whether to capitalize on this trend or not, there are various benefits that come with taking on the potential chicken trend.

The first notable benefit of the chicken trend is that it has given rise to a more diverse range of products. This includes ready-made products such as chicken burgers, fried chicken, and chicken nuggets, which can now be found in restaurants and fast-food data.com/en/solutions/restaurant-chains/’ target=’_blank’>chains across the US. This has resulted in a shift in consumer preference, creating opportunities for franchisors to introduce new products and attract new customers.

On another note, franchisors can also take advantage of cost savings by entering into contracts with chicken suppliers. This could be done through bulk purchasing, which can lead to lower pricing compared to other animal proteins. In addition, there are a number of convenience benefits that come with purchasing a pre-prepared product, such as convenience stores and quick-service restaurants—all of which can be beneficial for franchisors.

However, there are certain challenges that must be taken into consideration when evaluating the pros and cons of the chicken trend. The most notable of these is the potential for a negative impact on food safety. As the chicken trend becomes more widespread, more birds are likely to be present in an enclosure, leading to an increased risk of contamination. Additionally, chickens tend to be more vulnerable to diseases, which can further increase the chances of contamination.

Additionally, it is important to consider the potential for waste and environmental damage. The disposal of unused product can lead to increased pollution levels due to the release of methane gas, which has been linked to climate change. This is in addition to the potential for contamination of groundwater and soils due to the release of nutrients from poultry waste.


While there are certain benefits to capitalizing on the chicken trend, such as more diverse product offerings and cost savings, there are certain challenges that must be considered as well. These include food safety concerns, waste, and environmental damage. As such, it is important for franchisors to thoroughly consider these factors when evaluating the potential chicken trend for their brand.