Food trends come and go, and it can be difficult to keep up with what’s popular in the United States today. As any franchisor knows, it’s important to have a good grasp on what’s going on locally to help guide decisions about where to open a new location. For each market, different tastes may apply. Understanding local trends can help ensure the success of a franchisor’s operation.
To help shape a franchisor’s growth strategy, Brizo can provide insight about local fixtures in the foodservice industry. Our data can allow for a more targeted research and prospecting of the foodservice market, with menu data and restaurant technology coverage. With the proper data enrichment, a franchisor can enrich their systems with comprehensive market insights and make decisions with confidence.
Targeting Local Consumers
To make sure a franchise or any food business is successful, it’s not enough to just offer goods or services that meet customer demands. Instead, it’s important to provide products that fit the local preferences of a given market. To this end, staying on top of local trends is a must.
However, knowing local trends is easier said than done. With constantly evolving styles and flavors as well as emerging technology, it can be hard to keep up with the latest tastes. That’s where Brizo can help. Our insights include restaurant technology and data-rich menu coverage, enabling franchisors to serve their customers’ preferences in timely manner.
Gaining Insight Into Different Markets
Without the right menu mix, it’s tough to attract the right type of customers. Each market is unique and the key to success in any location is in understanding the local culture. With proper data analysis, a franchisor can identify what’s popular in a specific market. With this information, they can better curate their menu to respond to local preferences.
For example, Raleigh, North Carolina is known for of its barbecue joints and craft breweries. This may indicate to a franchisor that this area enjoys hoppy beers, pulled pork and wings. To better compete and succeed in that market, a franchisor should consider adding menu items that incorporate some of these local favorites.
Closing ideas
Franchisors need to stay on top of local trends and tastes in order to successfully expand their brand. Utilizing Brizo’s insights can provide data-led industry research that can help inform staffing decisions, menu curation and technology choices. With Brizo, franchisors can look forward to growth that is informed and confident.
