Unlike many traditional industries, the restaurant sector has continued to thrive and grow, despite the economic events of 2020. With that said, it’s still an immensely competitive industry – and one that can be difficult to read. Consequently, franchisors have had to adjust their game plan to respond to the rapid changes in market trends and tastes. If you’re looking to expand operations, opening and operating a successful restaurant or food service franchise can be a tricky task.
To help franchisors make the necessary decisions to succeed in the modern foodservice landscape, Brizo provides in-depth market data and unique insights. Our array of data offers comprehensive understanding and analysis of the foodservice industry, enabling businesses to gain unprecedented insights into customer behavior and market trends.
By unlocking the potential of Brizo’s data, franchisors are able to strategize and make informed decisions with regard to sales prospecting, marketing, and more. With this targeting information, they can convert more leads, create more comprehensive systems through data enrichment, and expand operations.
With regard to sales prospecting, businesses are now able to gain an intimate knowledge of customer activity and trends that weren’t previously available. Businesses can access in-depth menu data, such as what customers are searching for, what they are eating, what they are skipping, and even how long they are taking to make their decisions. With detailed knowledge, businesses can create targeted campaigns and generate high-value leads.
Marketers are also presented with the gift of Brizo’s data-led insights. As the customer journey is increasingly determined by data, the ability to access customer’s behaviors and preferences on such a granular basis is a huge advantage. As a result, marketers are able to deliver tailored, personalized campaigns to the markets most likely to respond, thereby improving ROI.
In addition to marketing and sales, businesses can gain significant advantages when it comes to expanding operations. By accessing in-depth details about the foodservice market, franchisors can streamline production innovation and take strategic advantages over competitors. For example, businesses can gain insights into current openings, investment opportunities, regional development hotspots, and public perceptions – allowing them to maximize their resources and yield the best returns on investment.
At the end of the day, Brizo has the potential to revolutionize the ways in which businesses analyze the ever-growing restaurant sector. From a high-level overview of the market to detailed menu data, Brizo is a powerful tool for understanding and harnessing the food service industry.
