Food trends vary greatly from region to region. By understanding the food trends and sentiment in the markets you serve or plan to expand into, you can stay ahead of the curve and position your franchise for success.
Navigating the foodservice market and its complexities can be a challenge. Franchisors can use data-driven insights and analytics to make informed decisions and streamline production innovation and brand expansion. Map out the competitive landscape to figure out where to focus your attention. With data-led market insights, you can attract, convert and close more leads, and make decisions with greater confidence.
In this article, we’ll provide a guide for franchisors to gain a deeper understanding of the foodservice market, local food trends, and how to expand operations by finding the best kitchens.
Understanding the Foodservice Market
By understanding the foodservice market better, it allows franchisors to stay ahead of current trends, predict future trends, and gain a competitive advantage. Brizo provides a board and diverse set of data for deeper foodservice market understanding and analysis. Their data allows for highly targeted research and prospecting of the foodservice market with unique data fields specific to the food service industry. Insights include in-depth menu data and restaurant tech coverage– essential if you’re looking to gain an edge in theindustry.
Sales Prospecting in the Foodservice Market
Equip your sales team with data-driven insights and analytics. Having that knowledge gives them a leg up in terms of finding and engaging with prospects. With the right data and analytics, they can target potential customers, segment the market, and identify trends quickly and accurately. This enables them to create successful sales programs and strategies that get results.
Marketing to the Foodservice Market
Attract, convert and close more leads with data-led industry insights. By combining the latest consumer preferences with insights from the foodservice industry, you can create personalized campaigns that showcase your unique products and offerings. Use market intelligence to measure ROI, target customers, increase engagement, and generate more revenue.
Find Kitchens & Expand Operations
Streamline production innovation and strategically expand your brand using foodservice market intelligence. Dig deeper into the data to discover local food trends. Look up new or existing kitchens with the right customer base and high-volume to add to your franchise. This helps you expand the reach of your brand and foodservice offerings.
Data Enrichment
Enhance your systems with more comprehensive market insights and make decisions with confidence. Having the right data makes all the difference. Data enrichment makes your market intelligence more actionable by contextualizing different data points and uncovering trends that wouldn’t be visible otherwise.
By understanding the foodservice market, leveraging sales and marketing tactics, and enriching your data, you can better position your franchise for growth and find the right kitchens to expand into. When your team has these insights and availability to the local food trends for 2023, you’ll be more prepared to make strategic decisions.
