For any franchisor looking to expand their network of restaurant locations throughout the United States, having a thorough understanding of food and beverage insights is indispensable. It can be difficult to stay ahead of the ever-changing food scenes in different regions, and getting insights about local tastes, trends, and data.com/en/platform/’ target=’_blank’>menu successes can make all the difference.
Apart from having creative menu ideas, investing in the right technology, and utilizing sales teams, food service market intelligence is critical for success in the restaurant game. Brizo, a leader in foodservice market intelligence, provides a suite of data that can help franchisors better understand the foodservice market in the different regions they make investments. With their unique data fields that are specific to the food service industry, franchisors can make more informed decisions and gain more success.
In this article, we explore the different ways that franchisors can use and understand foodservice market intelligence in order to build and grow their restaurant network.
Sales Prospecting in the Foodservice Market
In order to have a successful franchise system, it is important to have expertise in foodservice market intelligence. Sales teams should be able to use data-driven insights and analytics in order to identify new opportunities, target new customers, and more efficiently close deals.
Brizo’s data allows franchisors to develop highly targeted research and prospecting strategies, which can help in identifying new prospects, qualifying leads, and understanding customer decisions. By having accurate data that is updated frequently, it becomes easier to target the right markets and the right customers—which can ultimately lead to more success for franchisors.
Marketing to the Foodservice Market
For any business or franchise looking to expand, it is important to understand the target market and the customers they are trying to reach. With foodservice market intelligence from Brizo, franchisors can gain unique insights that help them understand customer behavior and preferences.
Attracting, converting, and closing leads in the foodservice market can be difficult, however, having a factual view of the market such as menu items that are popular in certain areas, what food items are growing in appeal, customer reviews of different restaurants, helps franchisors make more informed decisions.
Furthermore, understanding customer preferences helps franchisors develop targeted marketing campaigns and strategies which can help them convert potential customers quickly.
Find Kitchens & Expand Operations
Having accurate data and insights about the food service industry helps franchisors find the right locations to expand their restaurants. Having data on where kitchens are located, what their size is, what technology they use, and more, helpful for a franchisor planning to grow their business.
Using this data allows franchisors to easily identify which kitchens can accommodate their menu items, as well as other operational requirements. Furthermore, this data can also help franchisors to identify any gaps in their catering or delivery operations, and fill them more efficiently and quickly.
Data Enrichment
Lastly, foodservice market intelligence can also help franchisors enrich their own data and systems. By having accurate and up to date insights about the food service industry, franchisors can ensure that their internal data is comprehensive and current. This helps franchisors make decisions quickly and with confidence.
Brizo’s data is especially helpful for franchisors looking to make more informed decisions about their operations. Their robust data harnesses the power of AI insights and analytics, which can give franchisors a comprehensive view of the market.
