The rapid advancement of technology and data analytics has transformed the food service industry. From streamlining the back-of-house to improving the restaurant customer experience, restaurant technology analytics harness the power of data science to reveal insights that previously were unknown or unreachable.
For restaurant technology providers, getting a leg up on competitors requires understanding the foodservice market at its deepest levels and utilizing data-driven insights to make informed decisions. Brizo provides these insights and enable market research, prospecting, competition research, and more.
In this article, we’ll explore the importance of harnessing data-driven analytics to gain a competitive edge in the food service industry. We’ll cover four major topics: sales prospecting and intelligence, competitive intelligence, marketing intelligence, and data enrichment.
Sales Prospecting and Intelligence
With the growth of restaurant tech, competition for customers and sales is fierce. To stand out among the multitude of solutions on the market, and especially to find those most likely to buy, restaurant technology providers must arm their sales teams with data-driven insights.
Brizo’s foodservice market insights platform provides invaluable data that allows restaurant technology providers to identify customers, segment prospects and navigate the industry more effectively. Real-time analysis ensures that sales staff can access up-to-date customer information, such as current menus, geographic target, type of restaurant, and more. This data enable sales staff to create targeted campaigns and land more qualified leads.
It’s vital for restaurant tech providers to know the competition and what trends are shaping the industry. With a comprehensive competitive intelligence report, restaurant tech providers can see how the industry is changing and how different competitors fit their own strategies.
Brizo’s Competitive Intelligence report reveals in-depth market trends and demonstrate key players in the food service industry. It gives restaurant technology providers the information they need to better assess the competition and launch new strategies.
With dynamic markets, marketing campaigns must keep up with the trends and customer needs in order to remain competitive. Fortunately, Brizo’s Marketing Intelligence report provides companies with an up-to-date view of their clients, including customer reviews, ratings, and preferences. This gives restaurant technology providers the ability to accurately target their marketing campaigns and attract the most qualified leads for their industry.
For restaurant tech providers looking to enrich their systems, Brizo offers a data-enrichment tool that allows for more comprehensive market insights. By utilizing this tool, restaurant tech providers are better equipped to make informed decisions and spot any potential gaps in their existing systems.
As restaurant technology solutions become increasingly sophisticated and competitive, utilizing data-driven analytics and insights from Brizo is the best way to stay ahead of the pack. Our platform encourages market research, sales prospecting, competitor research, and more, helping restaurant technology providers acquire customers with remarkable speed and accuracy. With the sharpest insights in the industry, Brizo is the answer to the challenge of staying at the top of the restaurant tech market.