The foodservice industry is an ever-growing and continuously developing sector. It is a multi-billion dollar industry that is predicted to reach close to $900 billion in 2023. As the foodservice industry continues to grow, it presents a wealth of opportunities for restaurant technology providers and industry leaders who are looking for ways to gain an edge and capitalize on the tremendous potential of the sector.
With the rise of data-driven technology and rapidly evolving consumer preferences, it is becoming increasingly important to create strategies and solutions that effectively keep up with the changing dynamics of the foodservice industry. In order to remain competitive, it is essential for foodservice industry leaders to keep up with the trends and innovations that are driving the industry in 2023.
Brizo provides an extensive board of data which offers a comprehensive overview of the foodservice industry and its key trends. Through deep market analysis and insights, Brizo’s data allows for highly targeted research and prospecting of the foodservice market, with unique data fields specific to the sector. Its innovative solutions include sales prospecting, marketing initiatives, and data enrichment services, all of which are tailored to meet the ever-changing needs of the industry leaders.
Here we explore the key trends which are expected to be prominent in the foodservice market in 2023.
Menu Data Analysis
As consumer preferences continue to shift, menu data analysis is becoming increasingly relevant. In 2021, menu data analysis was widely used for trend forecasting and trend spotting, as well as for understanding the impact of new product launches. This trend is expected to continue in 2023, as foodservice industry leaders are investing more time and resources into understanding menu data and creating insights. Brizo’s menu data analysis allows for a deeper dive into menu items, pricing, cuisine types, and even allergens, providing an immersive perspective on consumer preferences and trends.
Restaurant Technology
In 2021, restaurant technology saw explosive growth as more and more restaurants adopted innovative solutions to increase efficiency, reduce costs and create a better customer experience. In 2023, the landscape of restaurant technology is expected to further expand in terms of reach and scope, with technologies such as automated ordering, contactless delivery, augmented menu displays, and automated payment systems becoming commonplace. Additionally, new technologies that use artificial intelligence, machine learning, and voice assistants, are expected to increasingly become available, creating an even more immersive customer experience.
Kitchen Expansion
The availability of data-driven tools has made it much easier for restaurant owners to streamline their production process and innovate or expand their brand offerings. By having access to data-led insights, players in the foodservice market are now making more informed decisions when it comes to innovation, branding and kitchen expansion. Brizo’s insights allow users to uncover new opportunities in the market and create strategies for optimized kitchen expansion.
Data Enrichment
Data enrichment services are becoming more and more popular in the foodservice industry in 2023. By utilizing data-driven insights and analytics, businesses can improve their customer segmentation, build predictive models, and monitor market trends. Brizo’s data enrichment services allow for more comprehensive market insights, making it easier for businesses to make decisions with confidence.
Overall, the foodservice industry is expected to remain strong and prosperous in 2023, with the continued rise of data-driven technology and a growing array of trends and innovations. By leveraging data-led insights and analytics, businesses can not only make smarter decisions, but also create strategies that target the right market and capitalize on the growth that the foodservice sector holds.
