As an established or expanding franchise, it’s important to stay on top of the latest foodservice market trends. By understanding what’s driving current and future demand in the food and beverage industry, you can better strategize expansion plans and optimize operations to capitalize on opportunities. With the right foodservice market data, you can equip your sales teams with the insights they need to succeed, market to the right customers, find kitchens and expand operations, and use data enrichment to make informed decisions for your business.
Sales Prospecting in the Foodservice Market
Sales teams need the right data-driven insights to identify prospects, target key accounts, and close deals. Using foodservice market data, such as menu data and restaurant tech coverage, sales teams can customize their prospecting strategies to satisfy customer needs and foster relationships within the market. By understanding consumer preferences and purchasing power, sales teams can also uncover seasonal trends, identify underserved segments, and seize new opportunities.
Marketing to the Foodservice Market
Data-led industry insights can also help you attract, convert, and close more leads. Using information gathered through market research, you can better understand customer behavior and market opportunities to inform your marketing and sales tactics. You can use targeted campaigns and messaging to draw in potential customers, track tracking metrics (e.g. website visits, email opens, etc.), and optimize lead quality to maximize the sales funnel. Additionally, insights into menu data and food-specific trends can help you cater to a variety of markets and stand out from competitors.
Find Kitchens & Expand Operations
Foodservice market intelligence can help streamline production innovation and facilitate strategic expansion. Use industry data to better understand local markets, scout potential kitchen locations, investigate market competitors, and plan for growth. Investing in market research analytics can also provide deep insight into customer preferences, traffic, and sales so you can plan the right resources and personnel for the job.
Data Enrichment
Data enrichment can help you fill in the gaps throughout your business processes and systems. By deepening your data insights, you can provide your teams with the information they need to make informed decisions in areas like risk management, supply chain management, vendor management, customer relationships, and much more. With data-driven insights, you can make decisions with confidence and ensure your business continues to succeed.
