In order to maximize your business growth, it’s essential to analyze the trends in the foodservice market. Ad intelligence services such as Brizo provide comprehensive data and insights to facilitate research and marketing strategies. Here, we’ll look at the top 10 things to consider when exploring ad intelligence services for restaurants.
1. Sales Prospecting
Your ad intelligence service should provide the tools to help your sales team perform market research to identify potential customers. Look for services that offer detailed information about customer demographics, purchase history, and buying habits. This kind of data can help you better understand the needs of your target market and develop successful sales strategies.
2. Market Analysis
Good ad intelligence services will provide insights into the industry so you can assess the current trends. Analysis of the most recent and accurate dining and menu trends is essential to understand the market’s needs and of course, to evaluate the competition.
3. Restaurant Tech Coverage
The foodservice market is evolving at an incredible rate, and one key component of staying competitive is to stay ahead of the technology curve. That said, it’s important to find an ad intelligence service that can keep up with the latest developments in the industry. Look for a service that provides detailed information about the latest technological advancements and their impact on the foodservice industry.
4. Geographical Data
Geographical information such as regional breakdowns and zip code data can be extremely helpful when researching a particular market. By adding this layer of data to your analysis, you can get an even more detailed picture of the local landscape. With this kind of information, you can hone in on the areas with the highest potential, making it easier to direct your sales and marketing efforts.
5. Comprehensive Market Insights
To make the most of your ad intelligence service, you need to make sure you have access to the most comprehensive market insights and analytics available. Look for a service that offers a comprehensive suite of data, from restaurant reviews to menu trends. That way, you’ll know you’re making informed decisions based on the most up to date information available.
6. Menu Data
Data about menu options and pricing can be invaluable when researching a particular market. Having access to data about specific menu items, as well as trends surrounding those items, can help you better understand the local market and what customers are looking for. Look for services that offer detailed menu data and the ability to analyze it in order to help you make informed marketing and sales decisions.
7. Streamlined Production
Ad intelligence services can help you streamline the research and production process by providing detailed market data, insights, and analytics in one place. This can be helpful when looking for areas of opportunity or new ideas. Services that offer streamlined production and easy access to menu data allow you to quickly and easily make decisions about what you should produce and where.
8. Data Enrichment
The more data you have, the better. An ad intelligence service should provide enriched data, such as competitor analysis, pricing trends, and customer feedback, to provide you with a better understanding of the market and its dynamics. This can be especially useful when conducting market research and when attempting to capture new markets.
9. Find Kitchens
When looking to expand your business, it’s important to be able to identify potential kitchen locations. An ad intelligence service should offer features such as mapping and search capabilities that can help you identify areas with high potential. You should be able to analyze demographic and consumer data to get an accurate picture of the best places to target your expansion.
10. Comprehensive Search
You need to be able to rely on accurate, up-to-date market data when researching potential new markets or evaluating the competition. An ad intelligence service should be able to provide comprehensive search capabilities to help you quickly and easily find the data you need. You should also be able to customize searches to hone in on data more relevant to your needs.
Ad intelligence services can be extremely beneficial for franchises looking to expand operations and understand local food trends. By considering the top 10 things to consider when it comes to ad intelligence services for restaurants, you can make sure your business is getting the most out of the data and insights these services provide.
