At the heart of understanding and growing in the foodservice market is having the right data to support intelligent decisions. Brizo provides an exhaustive set of market intelligence data that simplify and streamline strategic planning, sales and marketing efforts, and operations. Whether you’re a franchise looking to expand locations or a restauranteur trying to understand local food trends, Brizo’s market intelligence platform provides the deep insights for the food & beverage industry to reach its goals.
Before implementing any market intelligence platform, it’s important to understand the value it provides and to ask any questions that may arise. Here, we discuss some of the most common questions asked by our customers regarding what our market intelligence platform can do.
What Data Does Brizo’s Market Intelligence Platform Provide?
Brizo’s market intelligence platform provides an expansive and comprehensive range of data related to the food & beverage industry. This includes demographics, customer sentiment, menu item popularity, food trends, marketing practices, and technology usage. We provide key industry insights that help restaurant and food & beverage owners quickly make informed decisions related to branding, sales, marketing, innovation, and operations.
How Can Sales Prospecting Benefit from Market Intelligence Data?
Using Brizo’s market intelligence platform, sales prospectors can find the best locations to expand operations, find strategies to increase sales, build a loyal customer base, and penetrate new markets. Our data helps users boost sales, expand market share, and uncover emerging technologies.
What Insights Can You Gain from Menu Data?
Menu data can provide key information related to consumer preferences. This data includes information on menu item popularity, profitability, customer demand, and health & nutrition facts. The goal in analysing menu data is to increase the efficiency of offering the right items while improving profitability.
How Does Market Intelligence Help With Marketing?
Having access to up-to-date and detailed insights on the food & beverage market helps marketing teams create effective strategies. Our market intelligence platform provides information on competitor activities, regional food trends, and restaurant preferences. This data can be used to develop strategic marketing campaigns that help brands grow and reach new customers.
What Benefits Does Brizo’s Market Intelligence Platform Offer?
Overall, our market intelligence platform provides the tools for restaurant and food & beverage owners to make informed decisions. This ensures that brands can strategically increase sales, grow presence in the market, improve brand awareness, and engage with customers. The data can also help businesses create more efficient operations by understanding current trends in the industry.
